PepsiCo Canada has expanded its sparkling water portfolio with the commercial launch of three limited-edition seasonal flavours under its bubly brand, packaged specifically for the Halloween trading window.
Available across major retail banners throughout Canada from today through 31 October 2026, the collection introduces three festive flavour profiles packaged in 222ml mini cans. The release is engineered to capture consumer demand for zero-calorie, unsweetened beverage options during high-sugar seasonal occasions, addressing parental preference for portion-controlled refreshments.
"Bubly exists to make everyday moments more playful, so Halloween was a natural fit for us," said Sean Cauterman, Marketing Director for Growth Brands at PepsiCo Canada. "Parents want their families to enjoy the season's fun with less sugar, and these mini cans let them do exactly that. These mini cans are built for Halloween shoppers who want a treat they can feel good about: no calories, no sweeteners, all smiles."
Halloween Flavours
The seasonal lineup translates traditional fruit profiles into playful, spooky nomenclature while maintaining the brand's core clean-label credentials of zero calories and zero artificial sweeteners:
🫐 Boo-berry Lime: Combines natural strawberry and lime flavour extracts into an orchard-inspired sparkling profile.
🍊 Blood Orange: Delivers a bright, citrus-forward medley derived from natural orange flavours.
🍍 Tropical Potion: Blends natural tangerine, pineapple, strawberry, and mango extracts for a fruit-forward profile.
Portion-Controlled Mini Cans
The deployment of 222ml mini cans addresses consumer research indicating that 59% of shoppers regard smaller can formats as the ideal portion size for seasonal entertaining and family gatherings.
According to brand data, nearly half of Canadian parents (49%) intentionally avoid purchasing conventional sugar-sweetened beverages during high-confectionery holidays like Halloween. By introducing zero-calorie, unsweetened sparkling water in a right-sized format, PepsiCo Canada provides grocery retailers with an alternative merchandising option for seasonal displays, party hosting, and family lunchbox occasions.
The limited-edition Halloween flavours are available across major Canadian supermarket and mass retail accounts through 31 October 2026 while promotional stocks last.
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