The latest food and beverage industry news and trend analysis

McDonald’s UK initiates an omnichannel promotion combining physical collectables with digital app engagement to drive consumer frequency and celebrate brand heritage through its new CARDS meal.

Casamigos enters the high-growth pre-mixed cocktail category with new margarita offerings and a celebrity-led marketing campaign as the Official Tequila Supporter of the FIFA World Cup 2026.

Coca-Cola Europacific Partners (CCEP) is launching an integrated European campaign for Diet Coke in partnership with The Devil Wears Prada 2, offering retailers specialised point-of-sale opportunities and limited-edition packaging.

Kraft Heinz has entered a five-year global strategic partnership with the NFL, positioning its iconic brand portfolio as the league's official condiment partner to drive retail and "Away From Home" growth.

The NBA and The Coca-Cola Company have established a new global marketing agreement naming Sprite the league’s Official Global Soft Drink Partner.

Nestlé’s natural bliss brand has introduced a new creative platform and packaging redesign, alongside a high-profile experiential marketing campaign aimed at elevating the daily coffee ritual.

GHOST is expanding its WHEY protein lineup through an authentic partnership with General Mills, introducing Cocoa Puffs, Lucky Charms, and Trix Cereal Milk flavours.

Corona has launched Lime Guides using food-safe laser technology to ensure precisely sliced lime wedges, supporting the brand's signature consumption ritual across global retail markets.