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Marketing

Yili Unveils AI-Generated Dairy Supply Chain Comic Series

June 24, 2026

Yili Unveils AI-Generated Dairy Supply Chain Comic Series

Yili has introduced the first AI-generated comic series detailing its global dairy supply chain at the China International Supply Chain Expo, highlighting smart manufacturing and industry collaboration.

Farm Rich Targets Game Day Entertainment with Mozzarella Stick Foosball Promotion

June 24, 2026

Farm Rich Targets Game Day Entertainment with Mozzarella Stick Foosball Promotion

Farm Rich is promoting its frozen snack portfolio through a social media campaign centred on a custom-designed foosball table, targeting at-home entertaining occasions during international sporting events.

Walmart Announces Agreement to Acquire Connected TV Platform Vibe.co

June 23, 2026

Walmart Announces Agreement to Acquire Connected TV Platform Vibe.co

Walmart has announced an agreement to acquire Vibe.co, a self-serve connected TV advertising platform, aiming to simplify digital ad access for small and mid-sized businesses.

Insomnia Cookies and Warner Bros Partner for Supergirl Film Promotion

June 17, 2026

Insomnia Cookies and Warner Bros Partner for Supergirl Film Promotion

Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Supergirl-themed cookie range and custom packaging ahead of the film's theatrical debut.

Takis Partners with Sony Pictures to Launch Spider-Man Brand New Day Campaign

June 12, 2026

Takis Partners with Sony Pictures to Launch Spider-Man Brand New Day Campaign

Savoury snack brand Takis has partnered with Sony Pictures for a global campaign across 57 countries featuring limited-edition Spider-Man packaging and retail promotions.

Violife Launches Interactive Marketing Campaign to Drive Plant-Based Dairy

June 4, 2026

Violife Launches Interactive Marketing Campaign to Drive Plant-Based Dairy

Flora Food Group’s plant-based cheese brand Violife has launched a multi-channel marketing campaign, "Undairy the Craving," featuring a consumer rebate programme, AI tools, and chef partnerships to accelerate category trial.

Brand Licensing Europe Opens Registration for 2026 Event

June 3, 2026

Brand Licensing Europe Opens Registration for 2026 Event

Brand Licensing Europe has opened visitor registration for its 2026 event at ExCeL London, following double-digit year-on-year exhibitor growth.

Dunkin'  to Launch Barbie Beverage Range for Summer

June 3, 2026

Dunkin' to Launch Barbie Beverage Range for Summer

Dunkin’ has partnered with Mattel’s Barbie brand to launch a co-branded summer menu featuring strawberry-flavoured cold foam, customisable fruit refreshers, and new sweet and savoury food options.

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