Marketing
June 24, 2026
Yili Unveils AI-Generated Dairy Supply Chain Comic Series
Yili has introduced the first AI-generated comic series detailing its global dairy supply chain at the China International Supply Chain Expo, highlighting smart manufacturing and industry collaboration.
June 24, 2026
Farm Rich Targets Game Day Entertainment with Mozzarella Stick Foosball Promotion
Farm Rich is promoting its frozen snack portfolio through a social media campaign centred on a custom-designed foosball table, targeting at-home entertaining occasions during international sporting events.
June 23, 2026
Walmart Announces Agreement to Acquire Connected TV Platform Vibe.co
Walmart has announced an agreement to acquire Vibe.co, a self-serve connected TV advertising platform, aiming to simplify digital ad access for small and mid-sized businesses.
June 17, 2026
Insomnia Cookies and Warner Bros Partner for Supergirl Film Promotion
Insomnia Cookies has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition Supergirl-themed cookie range and custom packaging ahead of the film's theatrical debut.
June 12, 2026
Takis Partners with Sony Pictures to Launch Spider-Man Brand New Day Campaign
Savoury snack brand Takis has partnered with Sony Pictures for a global campaign across 57 countries featuring limited-edition Spider-Man packaging and retail promotions.
June 4, 2026
Violife Launches Interactive Marketing Campaign to Drive Plant-Based Dairy
Flora Food Group’s plant-based cheese brand Violife has launched a multi-channel marketing campaign, "Undairy the Craving," featuring a consumer rebate programme, AI tools, and chef partnerships to accelerate category trial.
June 3, 2026
Brand Licensing Europe Opens Registration for 2026 Event
Brand Licensing Europe has opened visitor registration for its 2026 event at ExCeL London, following double-digit year-on-year exhibitor growth.
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