The latest food and beverage industry news and trend analysis

TRIP has launched a global TV and billboard campaign starring equity partner Kendall Jenner, Joe Jonas, and Madeline Argy across the US and UK as revenue hits USD 200 million.

Hudsonville Ice Cream relaunches its Super Premium Pint Collection across six flavours, featuring 13% to 15% milkfat formulations from local dairy sourcing.

The Hershey Company brand Cadbury has launched its multi-year There's Magic in More US campaign, partnering with fashion brand LUAR at New York Fashion Week to showcase its XL chocolate bars.

The Hershey Company has launched Hershey's Creme Bars in Salted Caramel and Affogato flavours, supported by a marketing campaign and partnership with global girl group KATSEYE.

Mars Snacking brand SNICKERS has launched Hungr.AI, a digital campaign targeting AI hallucinations alongside DoorDash delivery sampling across Reddit and Snapchat.

Crumbl has partnered with Minecraft to launch its first character-licensed dessert collection, introducing six square-shaped baked goods and collectable merchandise for a one-week promotional window.

McIlhenny Company brand TABASCO has appointed actor Iñaki Godoy as Chief Hot Ideas Person, launching a manga-inspired digital cookbook and marketing campaign.

Morinaga America, Inc. has announced the seasonal return of its limited-edition HI-CHEW Halloween Mystery Mix, targeting impulse snack purchasing and autumn confectionery sales.