The latest food and beverage industry news and trend analysis

Fast-casual operator Smashburger® has unveiled a significant menu expansion designed to drive footfall during the winter months, introducing a new "Scorchin'" lineup that integrates spicy profiles with comfort food staples.

KFC US has unveiled its strategy for the start of 2026, rejecting traditional "New Year, New You" restriction narratives in favour of a value-driven campaign focused on "intentional indulgence."

Burger King US & Canada has kicked off its 2026 product calendar with the launch of the Ultimate Steakhouse Whopper, the latest iteration from its "Whopper by You" innovation platform.

Celebrating the brand's 80-year heritage, the initiative combines a significant permanent menu expansion with a gamified packaging promotion designed to drive footfall and check size.

IHOP is leveraging viral internet culture to drive Q1 footfall, officially launching a nationwide campaign inspired by the "last-place punishment" trend common in fantasy football leagues.

Subway Canada has unveiled the Fresh Fit Menu, a lineup of five pre-set sandwiches engineered to deliver high protein content while remaining under a 500-calorie threshold.

High-growth drive-thru coffee chain Dutch Bros Coffee has announced a strategic menu expansion focused on "morning comfort" profiles.

Running from 7 January through 17 March, the lineup introduces the chain's first-ever Protein Latte collection alongside a heritage-inspired Mexican Chocolate range.