Miracle Cocktails Inc, the enterprise behind holiday bar concepts Miracle and Sippin' Santa, has announced the global launch of its first Halloween-themed pop-up platform, The Haunting.
Rolling out to partner cocktail venues globally throughout October 2026, the temporary activation extends the enterprise's experiential hospitality model beyond its core Christmas trading window.
The concept equips partner venues with proprietary cocktail formulations, custom POS assets, themed décor guidelines, and exclusive retail-ready collectable glassware to drive autumn footfall and average guest spend across the on-premise sector.
Portfolio Expansion
Since introducing its initial holiday pop-up model in 2014, Miracle Cocktails Inc has scaled its operational framework to encompass more than 300 partner bars globally each winter.
The establishment of The Haunting marks the company's formal portfolio expansion into Q4's secondary seasonal trading surge, enabling venue partners to capture early autumn hospitality spend ahead of the traditional Christmas trading period.
Greg Boehm, Founder and Chief Executive Officer of Miracle and The Haunting, stated that the launch represents the next operational iteration for the enterprise, extending established hospitality standards, storytelling, and collectable traditions into a new seasonal daypart.
Seasonal Menu Formulations
Developed by Vice President Joann Spiegel, the seasonal beverage platform features bespoke cocktail builds designed for high-velocity service across high-volume bar environments.
The inaugural menu lineup includes themed cocktails alongside spirit-free options and shot formats:
👻 Widow's Whisper: A spirit-forward seasonal cocktail build engineered for autumn flavour profiles.
🍦 Scream-sicle: A nostalgic, cream-infused cocktail formulation served chilled.
🍏 Poison Apple: A fruit-forward cocktail pairing apple profiles with tart acidity.
🧠 Liquid Lobotomy: A complex, multi-ingredient cocktail served in specialised glassware.
🤡 Clown Pear-anoia: A spiced pear-based cocktail balancing botanical and fruity notes.
Alongside the core cocktail lineup, participating venues will offer spirit-free non-alcoholic variations and a dedicated seasonal shot served with a collectable keepsake shot glass.
The activation maintains Miracle's core retail integration, distributing proprietary collectable glassware and custom mugs available exclusively for purchase at participating locations during the operating window.
Global Rollout and Flagship Opening
The Haunting platform will commence operations across partner venues in the United States and international markets from 1 October through 31 October 2026.
The flagship execution will debut at The Cabinet Mezcal Bar in New York City on 1 October, serving as the primary showcase for the seasonal activation.
The global expansion provides on-premise operators, bar group owners, and beverage distributors with an established turnkey platform designed to maximise autumn margin opportunities and drive digital consumer engagement.
