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The latest food and beverage industry news and trend analysis

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  • Page 30

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 30
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New Products

Ube Superfood Launches Organic Purple Yam Powder

Ube Superfood has launched a clean-label organic purple yam powder blend, offering a syrup-free, caffeine-free functional ingredient for the beverage and bakery sectors.

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Beverage

AMASS Brands Group to Acquire Majority Stake in Sparkling Protein Water Brand HpO

AMASS Brands Group has announced plans to acquire a majority stake in HpO, a sparkling protein water brand, as part of a strategy to expand its functional beverage and protein-led hydration portfolio.

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Energy Drinks

Monster Energy Launches Oscar Piastri Limited Edition Cans

Coca-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, aiming to drive category engagement in the UK energy drink sector.

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New Products

Cizzle Brands Launches Limited Edition CWENCH Flavour After Top Draft Selection

The launch of the new product, titled Draft Day Blue, highlights the company's vertically integrated manufacturing capabilities and its approach to athlete-led brand positioning.

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People

Jennifer Mann to Step Down as President of Coca-Cola North America

Jennifer Mann, President of The Coca-Cola Company’s North American Operating Unit, will step down on August 1. CFO John Murphy will oversee the unit on an interim basis.

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Retail

Co-op Group Departure of Managing Director and Two Leadership Members

Co-op Group has announced a major restructure of its executive leadership team following the departures of Managing Director Matt Hood and two other senior commercial directors.

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Coffee & Tea

Paramount Coffee Debuts Joe Knows Coffee

Paramount Coffee has introduced a ready-to-drink cold brew line under its Joe Knows Coffee brand, utilising 100% Arabica beans to address rising consumer demand for chilled coffee products.

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New Products

Laird Superfood Introduces Protein Matcha Range with Functional Mushrooms

Laird Superfood has introduced a protein-enhanced instant matcha latte line, featuring 10 grams of milk protein, functional mushrooms, and electrolytes designed for active consumers.

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