Paramount Coffee has announced the launch of Joe Knows Coffee Cold Brew, a new line of ready-to-drink (RTD) canned coffee. This product development marks an expansion for the 100% employee-owned roaster, which has operated since 1935, into the chilled coffee segment.
The decision to introduce the RTD range follows industry data highlighting the shift in consumer coffee consumption. According to the Fall 2025 National Coffee Data Trends report, 21% of American adults reported consuming cold brew coffee in the past week, a figure that represents a 50% increase since 2020. The shift is particularly pronounced among younger demographics, with data suggesting a preference for cold or iced coffee formats over traditional hot preparation.
Product formulation and range
The new line is crafted using 100% Arabica beans, consistent with the existing ground coffee products under the Joe Knows Coffee label. The cold brew process involves steeping coffee in cold water for several hours to produce a profile described by the manufacturer as less bitter and smoother than traditional iced coffee.
The RTD range is packaged in 12-ounce cans and includes four flavour profiles:
🍮 Caramel Café: notes of butter and toasted flavours with a nutty finish.
🍫 Mocha Mo-Joe: cocoa profile with a bittersweet finish.
🍦 Vanilla Chill: vanilla, buttery sweetness with notes of caramel and dried fruit.
☕ Tall, Dark and Handsome: a dark-roasted, bold flavour profile.
Retail availability
Paramount Coffee intends to release the Joe Knows Coffee Cold Brew line in late July. The products will be available for purchase through the company’s website and at select retail locations across the United States.
