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The latest food and beverage industry news and trend analysis

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  • Page 16

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 16
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Coffee & Tea

Philadelphia and Ziggi's Coffee Debut Everything Bagel Latte

Philadelphia Cream Cheese has partnered with Ziggi's Coffee to launch the Philadelphia Everything Bagel Latte, featuring cream cheese cold foam and savoury seasoning across US stores.

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New Products

Jameson Launches Distillers Batch Single Pot Still Whiskey in US

Pernod Ricard brand Jameson has unveiled Jameson Distiller's Batch, a 46% ABV single pot still Irish whiskey matured across five oak cask types, launching nationwide in September.

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Energy Drinks

McDonald's USA Launches Red Bull Dragonberry Energiser

McDonald's USA is entering the energy drink category through a national rollout of the Red Bull Dragonberry Energiser across participating US restaurants.

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Soft drinks

7UP Unveils Lime-Led Reformulation and Packaging Redesign

Keurig Dr Pepper has reformulated 7UP into a lime-led soft drink, updating packaging across regular, zero sugar, and cherry SKUs for mid-August rollout.

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Coffee & Tea

Panera Bread Launches Autumn Menu with Pumpkin Bakery and Frozen Java

Panera Bread is launching its 2026 autumn seasonal menu on 19 August, introducing new pumpkin cinnamon rolls, caramel cake slices, and frozen java beverages.

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New Products

JINRO Unveils K-POP Star Toad Limited Edition Green Grape Soju

HiteJinro has launched a global limited-edition K-POP Star Toad label for its top-selling JINRO Green Grape soju, combining K-culture marketing with interactive packaging.

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Energy Drinks

Indian Food Regulator Enforces 90-Day Energy Drink Label Removal Deadline

The Food Safety and Standards Authority of India (FSSAI) has rejected beverage manufacturer requests to extend a 90-day deadline for removing the phrase "energy drink" from high-caffeine product labels.

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Business & Finance

Nichols Acquires Functional Drink Brand ViTHIT for £64M

Nichols plc has acquired Dublin-based functional beverage brand VITHIT for £64 million to expand its presence across high-growth health and wellness categories.

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