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Jimmy's has expanded its chilled dairy portfolio, introducing two new additions to its flavoured milk and milkshake line.
The launch builds on the brand's established Iced Chocolate Milk offering, introducing Iced Black Forest Gateau and Iced Cereal Milk in ready-to-drink bottle formats. The introduction sees the brand broaden its presence beyond iced coffee into flavoured milk drinks that target nostalgic dessert and confectionery profiles.
Flavour Formulations and Dessert Profiles
The two new varieties are formulated around retro confectionery and nostalgic morning food profiles, combining whole milk bases with sweet flavour notes:
🍒 Iced Black Forest Gateau: Recreates the multi-layered profile of the traditional dessert, combining cocoa, cherry flavours, and cream.
🥣 Iced Cereal Milk: Formulated to capture the profile of sweetened, frosted breakfast cereal milk served ice cold.
Both additions complement the brand's core 500ml Iced Chocolate Milk SKU, targeting on-the-go refreshment and indulgent chilled dairy consumption.
Retail Distribution
Distribution for the new SKUs begins this month across UK grocery channels.
Under the rollout, Jimmy's has secured a dedicated retail exclusive with Sainsbury's for the Iced Black Forest Gateau variant, placing the SKU across the supermarket's nationwide estate. The wider flavoured milk portfolio, including Iced Cereal Milk and the core Iced Chocolate Milk, is rolling out across grocery and convenience stockists.
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