The latest food and beverage industry news and trend analysis

Crumbl has partnered with Minecraft to launch its first character-licensed dessert collection, introducing six square-shaped baked goods and collectable merchandise for a one-week promotional window.

McIlhenny Company brand TABASCO has appointed actor Iñaki Godoy as Chief Hot Ideas Person, launching a manga-inspired digital cookbook and marketing campaign.

Dan-O's Seasoning has entered the pre-measured meal starter category with six clean-label Chilli and Tac-O seasoning packets across DTC channels, Amazon, and Walmart.

Morinaga America, Inc. has announced the seasonal return of its limited-edition HI-CHEW Halloween Mystery Mix, targeting impulse snack purchasing and autumn confectionery sales.

Cloetta has launched Sprinkled Foamies under its Red Band and Malaco brands across nine European markets, introducing a dual-texture, multisensory candy concept.

Heineken UK has expanded its packaged cider portfolio with the introduction of a new limited-edition variant, Old Mout Cider Spiced Clementine & Cranberry.