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Heineken UK has expanded its premium packaged cider portfolio with the introduction of a new limited-edition variant under its Old Mout Cider brand: Old Mout Cider Spiced Clementine & Cranberry.

Formulated at 4% ABV, the winter seasonal release is engineered to sustain category sales velocity across the off-trade as cider consumption transitions into the autumn and winter trading periods.

The launch aims to capitalise on consumer appetite for seasonal flavour profiles, providing grocery and convenience retailers with an incremental trade-up option during peak festive purchasing periods.

Packaging Formats and Distribution Timelines

The limited-time offering will begin rolling out across UK retail channels from 7 September 2026 and will remain in market through February 2027 to cover the complete autumn, winter, and post-holiday trading cycle.

Heineken UK is introducing the SKU across two core multi-pack configurations to cater to different basket sizes and shopper missions:

🥫 Multipack Cans: 10 x 330ml format designed for convenience, sharing, and home entertaining

🍾 Multipack Bottles: 12 x 500ml glass bottle format tailored for premium grocery display and planned social occasions

❄️ Seasonal Flavour Profile: Blend of spiced citrus clementine and tart cranberry notes developed specifically for winter drinking occasions

⏳ Retail Window: Available from 7 September 2026 to February 2027

Digital and Influencer Marketing

To drive awareness, footfall, and rate of sale throughout the launch window, Old Mout Cider Spiced Clementine & Cranberry will receive extensive marketing support from September through December 2026.

The consumer-facing campaign will focus heavily on paid social media and creator partnerships across Meta platforms and TikTok, targeting legal-drinking-age Gen Z and Millennial demographics. The digital-first media strategy is structured to build seasonal relevance, stimulate impulse purchases, and position flavoured cider as a credible autumn and winter beverage choice.