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pladis has expanded its festive confectionery portfolio with the commercial rollout of the McVitie's Chocolate Christmas Treat range across UK retail channels.

The seasonal launch introduces novelty chocolate figures inspired by two of the company's core heritage biscuit and cake brands: McVitie's Penguin and McVitie's Jaffa Cakes. Positioned at an entry-level recommended retail price (RRP) of £1.00, the individual treats are designed to capture seasonal impulse purchasing and stocking filler occasions ahead of the Christmas trading window.

The product introduction sees McVitie's adapt recognizable brand assets and flavour profiles into seasonal chocolate-moulded impulse formats.

Festive Formats and Product Formulations

The McVitie's Chocolate Christmas Treat platform translates established brand architectures into themed seasonal shapes and textured chocolate fillings:

🐧 McVitie's Penguin Chocolate Christmas Treat: A 29g milk chocolate-moulded festive treat containing a smooth, creamy cocoa-flavoured filling (10%) and crunchy biscuit pieces (8%) encased in 82% milk chocolate with a minimum of 25% cocoa solids.

🧝 McVitie's Jaffa Elf Chocolate Christmas Treat: A festive elf-shaped chocolate figure combining rich dark chocolate with the brand's signature zingy orange jelly centre to deliver a festive twist on the classic Jaffa Cakes profile.

Both SKUs are formulated to be suitable for vegetarians and are packaged in individually wrapped foil film formats suitable for supermarket collection recycling.

Seasonal Positioning and Retail Distribution

The rollout targets early seasonal impulse purchasing, offering supermarket and online grocery retailers structured £1.00 price-point options in the run-up to the Q4 holiday period.

The range has commenced commercial distribution across major UK supermarket channels and digital pureplay platforms, including Ocado.

The launch complements pladis's wider 2026 festive portfolio, which features returning seasonal items and line extensions across the McVitie's, Jaffa Cakes, Carr's, and Jacob's brands, establishing accessible trade-up and novelty options for Christmas entertaining.