Ghirardelli Relaunches Seasonal Jack O'Lantern Chocolates

Exchange

Share Your ThoughtsBe the first to write a comment.

Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif

Never Miss an Update!

Receive personalised weekly email newsletters with industry news curated just for you.

Ghirardelli Chocolate Company has announced the nationwide return of its seasonal Jack O'Lantern chocolates across US retail and club channels ahead of the autumn trading period.

Featuring pumpkin-moulded milk chocolate shapes, the limited-time collection reintroduces core caramel fillings alongside autumn fruit flavour profiles. The seasonal deployment enters the market as confectionery brand owners continue to target early holiday purchasing and trade-up opportunities across household snacking and Halloween candy bowl occasions.

The portfolio is available in standard 4.1-ounce retail bags alongside dedicated club-sized formats designed for bulk purchasing across wholesale club networks.

Lineup and Flavour Profiles

The seasonal lineup introduces two filled milk chocolate options alongside a multi-flavour variety pack:

🍎 Milk Chocolate Caramel Apple Jack O'Lanterns: Milk chocolate filled with caramel and crisp, tart apple flavour notes, packaged in a 4.1 oz bag at a suggested retail price (SRP) of US$7.99.

🍮 Milk Chocolate Caramel Jack O'Lanterns: Milk chocolate filled with a smooth, buttery caramel centre, offered in a 4.1 oz bag at an SRP of US$7.99.

🍫 Chocolate Assortment Jack O'Lanterns: A multi-product sharing mix combining Milk Chocolate Caramel, solid Milk Chocolate, and Milk Chocolate Caramel Apple in a 4.1 oz bag at an SRP of US$7.99.

Bobby Oliver, Vice President and Head of Marketing at Ghirardelli Chocolate Company, stated that chocolate remains an integral part of seasonal traditions, adding that the Jack O'Lantern shapes provide a festive adaptation of the company's core recipes.

Retail Distribution

To capture higher-volume household entertaining and party occasions, Ghirardelli is deploying the Chocolate Assortment Jack O'Lanterns across dedicated wholesale club sizes:

Costco Wholesale: Formatted in a large 15.2 oz bag configuration for club shoppers.
Sam's Club and BJ's Wholesale Club: Packaged in a 12.4 oz multi-serve bag format.
Mass and Grocery Channels: Distributed nationwide in standard 4.1 oz retail pouches at an SRP of US$7.99.

The dual-tier packaging strategy enables the manufacturer to address both self-treat impulse purchasing and multi-serving household entertaining across primary grocery and club channels.

Ghirardelli Jack O'Lantern chocolates have commenced commercial availability across major US grocery, mass, and club retail stockists, remaining available for a limited time throughout the autumn season while supplies last.