The latest food and beverage industry news and trend analysis

Real American Beer (RAB), positioning itself as one of the fastest-growing light beers in the US, has announced its strategic expansion into the non-alcoholic beverage sector with the launch of Real American Beer ZERO (RAB ZERO).

Starbucks has announced a major expansion of its ready-to-drink (RTD) portfolio, bringing functional nutrition to the grocery and convenience aisles with the launch of Starbucks® Coffee & Protein.

M2 Ingredients, a leading North American supplier of full-spectrum mushroom ingredients, has announced a major technical breakthrough for the functional beverage category with the launch of M2Brew™.

Origin Materials, Inc., a sustainable materials technology company, has announced a strategic partnership with Matrix Bottling Group to initiate the mass production of beverages utilizing 100% recyclable PET caps.

The launch signals a significant milestone in the salty snack category, as one of the world's most recognisable consumer packaged goods (CPG) brands reformulates to capture the rapidly growing demographic of protein-seeking shoppers.

The launch marks a major geographical expansion for the apple cider vinegar-infused beverage, rolling out nationwide across Tesco stores on 4 March 2026, followed by an immediate food-to-go rollout at Pret a Manger on 5 March.