The latest food and beverage industry news and trend analysis

Bulleit Frontier Whiskey has launched a limited-edition Mesquite Smoked Malt Bourbon, completely removing rye from its mashbill to introduce a naturally smoky, R&D-driven spirit.

Birds Eye expands its Chicken Shop range with a Sauce Shop partnership, launching customisable frozen wings to capture the high-growth 18-34 "fakeaway" market and drive cross-category spend.

BrewDog, once the standard-bearer for the global craft beer movement, has suspended operations across its entire bar network today, March 2, 2026. The move comes as an announcement regarding the sale of the business is expected early this week, following a protracted period of financial restructuring and operational shifts.

The relaunch, coinciding with the 25th anniversary of the first Harry Potter film, follows a successful initial run and signals Keebler’s commitment to high-visibility collaborations.

The launch comes at a time of rapid growth for the global functional coffee market, which is valued at approximately $4.5 billion in 2025 and is projected to reach nearly $7.8 billion by 2030.

The move signals a strategic shift for the category leader as it aims to capture the growing segment of consumers demanding simplified nutrition without the additives often found in processed portable proteins.