The latest food and beverage industry news and trend analysis

Natural Alternatives International (NAI) is launching CarnoSyn 4X, a patent-pending beta-alanine formulation that delivers four times the bioavailability of standard versions without the paresthesia (tingling) effect, allowing brands to reach a wider audience beyond the traditional bodybuilding community.

Soft drink challenger brand Candy Can has expanded its novelty portfolio through a new licensing agreement with Perfetti Van Melle, bringing the Bubblicious bubble gum brand into the ready-to-drink beverage category for the first time.

7-Eleven is closing 645 legacy stores across North America during fiscal 2026, launching mass liquidation sales as the retailer consolidates its real estate portfolio to focus on larger, food-forward convenience formats.

Mars and ofi have announced a five-year strategic collaboration to implement climate-smart and regenerative agriculture practices across 9,000 hectares of cocoa farmland in Ecuador, aiming to reduce greenhouse gas emissions and enhance farmer resilience.

Rockstar Energy is marking its return to NASCAR through a multi-faceted partnership with 23XI Racing and championship frontrunner Tyler Reddick. The move signals the start of a broader investment strategy into elite sports and music under the new "LIVE LOUD" brand identity, leveraging Reddick’s historic 2026 season start to drive cultural relevance and high-stakes brand visibility.

SharkNinja unveils a limited-edition colour expansion for the Ninja Luxe Cafe collection, including its first product collaboration with global ambassador David Beckham.