The latest food and beverage industry news and trend analysis

By utilising nutrient-rich avocado oil and organic ingredients, the brand is strengthening its leadership in the "better-for-you" (BFY) category, targeting the intersection of high-flavour innovation and clean-label transparency.

Amy's Kitchen, a pioneer in the organic prepared food sector, has promoted Paul Schiefer to Chief Executive Officer as part of a planned multi-year leadership transition. Schiefer, a 20-year veteran of the company who previously served as President, is tasked with scaling the brand toward 1 billion dollars in retail sales while maintaining its status as a leading Certified B Corporation.

MUG Root Beer, a PepsiCo brand, is capitalising on the viral "gainz hack" trend with the launch of the MUG Brotein bundle. By partnering with NFL star George Kittle and utilising a digital-first distribution strategy through Walmart.com and TikTok Shop, the brand is successfully pivoting its Zero Sugar offering into the functional fitness and high-protein beverage categories.

Pepsi Global has unveiled the Pepsi Football Nation platform, a multi-year initiative designed to integrate the brand into the daily rituals and cultural conversations of global football fans. Supported by a high-profile roster including David Beckham and Vini Jr., the campaign utilises digital innovations.

UK manufacturer BakeAway has launched Doh, a new ready-to-bake cookie dough brand designed to capture the premium home-baking market through highly versatile formats and a playful brand identity.

Sodexo has appointed Orla Muldoon as General Counsel for North America, effective March 23, 2026. Bringing over 20 years of experience from industry leaders, including ADM and Kellogg Company, Muldoon will oversee legal, compliance, and government affairs to support Sodexo's strategic growth and regulatory rigour across the United States and Canada.