The latest food and beverage industry news and trend analysis

Functional soda brand Cove Soda has announced a major overhaul of its executive leadership team, appointing industry veteran Bryan Crowley as Chief Executive Officer and Board Member.

Health-Ade, the leading organic kombucha brand in the US (according to SPINS data), has announced a strategic flavour extension to its portfolio with the launch of Ginger Lemon Berry.

Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers.

Aims to bring the business closer to consumers by unifying digital, data, and operational excellence under a newly created C-suite position, while simultaneously realigning oversight of key international growth markets.

Global convenience retailer Circle K has announced a strategic retail exclusive with energy giant Monster Energy, securing the initial launch rights for a new flavour innovation: Ultra Punk Punch.

The brand has secured an exclusive retail partnership with discount variety retailer Home Bargains, rolling out the product across all 625 UK stores this week.

Running from January through mid-March, the campaign is headlined by the return of the "Vitality Menu" and a first-ever limited-time offer (LTO) collaboration with Táche Pistachio Milk.

The launch employs a hyper-localised go-to-market strategy, debuting exclusively in New Orleans to coincide with the official start of the Carnival season.