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Red Bull has announced the launch of its latest seasonal offering, the Red Bull Winter Edition Pistachio & Berries.

Combining a nutty pistachio taste profile with a berry finish, the limited-edition beverage is formulated to provide an alternative seasonal option within the functional energy category. Despite the nut-inspired flavour profile, the product is manufactured entirely nut-free. The SKU will be released in both regular and sugar-free variants across multiple can sizes.

The rollout begins on 18 September 2026 with an early release of the 473ml format across Tesco stores, followed by full commercial availability across all grocery, wholesale, and convenience channels from 28 September.

Flavour Formulation and Formats

The seasonal launch incorporates dessert- and bakery-led botanical notes into Red Bull's core functional energy base, delivering fruit and nutty profiles without containing nut allergens:

🥜🍓 Pistachio & Berries: Blends a rich, savoury pistachio flavour note with a crisp berry finish, designed to introduce flavour discovery during the colder trading months.

To accommodate varying consumption occasions and dietary preferences, Red Bull is releasing the product across a dual-formulation and multi-size packaging architecture:

Regular and Sugar-Free: Formulated in both full-sugar and zero-sugar options.

Can Size Variety: Available across 250ml, 335ml, and large-format 473ml single-serve aluminium cans.

The launch follows previous seasonal iterations in the Editions portfolio, including the Citrus Zest Summer Edition released earlier in 2026 and the Fuji Apple and Ginger Winter Edition from the previous winter season.

Why Pistachio & Berry?

The development of the Pistachio & Berries profile follows market testing that indicated consumer appetite for confectionery- and nut-inspired flavours in functional beverages.

According to consumer research commissioned by Red Bull via testing platform VYPR in April 2026, which surveyed 252 energy drink consumers, more than two-thirds of surveyed consumers aged 22 to 44 indicated they would consider trying a pistachio-flavoured energy drink.

The brand's Editions strategy centres on deploying limited-time rotations to recruit new consumers to the functional beverage sector and encourage trial among existing shoppers looking for novel flavour profiles.

Retail Rollout and Distribution

Red Bull is executing a phased commercial release across the United Kingdom:

18 September Retail Window: Early physical distribution of the 473ml single-serve format begins exclusively across Tesco supermarket and express stores.

28 September National Rollout: Full portfolio availability, spanning 250ml, 335ml, and 473ml sizes in both regular and sugar-free formulations, commences nationwide across grocery multiples, convenience stores, and forecourt retail networks.

The phased deployment provides retail stockists with an early autumn seasonal rotation designed to drive impulse chiller sales and volume velocity throughout the fourth-quarter trading period.