The latest food and beverage industry news and trend analysis

The brand has announced the US launch of Sanpellegrino Crafted Soda Italiana, a new line fortified with micronutrients and positioned around a zero-added-sugar health claim.

The collaboration features a robust rollout of limited-time offerings (LTOs), thermochromic packaging innovations, and a gamified shopper marketing campaign.

The launch builds on the highly successful rollout of 2025’s "Moon Punch" and utilizes a reformulated, newly branded variant designed to capture cultural buzz surrounding upcoming lunar events.

Building on the success of 2025’s top-performing launches, including Dr Pepper Creamy Coconut & A&W Root Beer Float. The lineup is heavily data-driven. Citing its State of Beverages 2025 Trend Report, KDP notes that 72% of Gen Z consumers try new beverages every month.

Nichols, the parent company of Vimto, has announced the launch of Vimto Fans’ Edition, a new limited-edition range co-created directly with consumers. Vimto Fans' Edition Pineapple & Guava and Orange and Papaya Flavour.

Following a successful direct-to-consumer (DTC) pilot on Black Friday last year, which saw the product sell out rapidly, the beverage giant is now moving the line into mass retail distribution.

Keurig Dr Pepper has announced a significant evolution of its Board of Directors with the appointment of two high-profile independent directors: Amie Thuener (Alphabet) and William "Bill" Newlands (Constellation Brands).

The launch is anchored by two key innovation ranges: Maison Perrier Forever (fruit-flavoured sparkling beverages) and Maison Perrier Chic (a premium mocktail collection), alongside the brand's unflavoured sparkling water.