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The latest food and beverage industry news and trend analysis

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Soft drinks

Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide

January 20, 2026

Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide

Red Bull has announced the strategic reintroduction of two highly requested flavour profiles to its permanent portfolio. Starting today, the energy drink giant is rolling out Red Bull Iced Edition and Red Bull Peach Edition to retailers nationwide.

Beyond Meat Diversifies into Beverages with 'Beyond Immerse' Plant-Based Protein Drink

January 16, 2026

Beyond Meat Diversifies into Beverages with 'Beyond Immerse' Plant-Based Protein Drink

Beyond Meat, Inc. has announced a significant strategic pivot, moving outside the "center-of-plate" meat alternative category to launch its first functional beverage line, Beyond Immerse.

Josie Beverages Debuts 'Clean Energy' Nootropic Drink Line in US Market

January 16, 2026

Josie Beverages Debuts 'Clean Energy' Nootropic Drink Line in US Market

The launch employs a hybrid distribution strategy, available immediately via national digital channels and select brick-and-mortar locations in the San Francisco Bay Area.

WHO Urges Governments to Hike Taxes on Alcohol and Sugary Drinks as Affordability Fuels Health Crisis

January 16, 2026

WHO Urges Governments to Hike Taxes on Alcohol and Sugary Drinks as Affordability Fuels Health Crisis

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit

Keurig Dr Pepper Launches Offer for JDE Peet's at €31.85 Per Share Ahead of Strategic Split

January 16, 2026

Keurig Dr Pepper Launches Offer for JDE Peet's at €31.85 Per Share Ahead of Strategic Split

The move is the precursor to a broader strategic restructuring, wherein KDP intends to separate into two independent, U.S.-listed public companies post-closing.

Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season

January 15, 2026

Electrolit Signs USMNT Star Timothy Weah as Brand Ambassador Ahead of 2026 Soccer Season

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.

Culture Pop Soda Launches Limited-Edition 'Sparkling Black Cherry' with Noah Kahan

January 15, 2026

Culture Pop Soda Launches Limited-Edition 'Sparkling Black Cherry' with Noah Kahan

Functional beverage brand Culture Pop Soda has unveiled the first major product release from its strategic partnership with multi-platinum recording artist Noah Kahan: Noah Kahan's Limited-Edition Sparkling Black Cherry.

Cove Soda Appoints G FUEL Veteran Bryan Crowley as CEO to Lead US Expansion

January 15, 2026

Cove Soda Appoints G FUEL Veteran Bryan Crowley as CEO to Lead US Expansion

Functional soda brand Cove Soda has announced a major overhaul of its executive leadership team, appointing industry veteran Bryan Crowley as Chief Executive Officer and Board Member.

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