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The latest food and beverage industry news and trend analysis

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Soft drinks

World's Top 15 Soft Drinks Brands 2026
Analysis
World's Top 15 Soft Drinks Brands 2026

This year's FNBX Global Soft Drink Report details the rise of the 'Functional & Dirty' era, where texture and active health benefits are replacing traditional diet sodas, and reveals why the industry's future now relies on 'morning energy' and 'dessert profiles' rather than just refreshment.

World's Top 15 Soft Drinks Brands 2026
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  • Page 4
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Energy Drinks

Red Bull Launches 24 Can 2026 Advent Calendar

Red Bull launches its 2026 Advent Calendar across US retail, featuring 24 cans including the pack-exclusive return of Festive Edition Arctic Berry.

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Soft drinks

CCEP Launches Limited-Edition Coca-Cola Holiday Creamy Vanilla

CCEP launches limited-edition Coca-Cola Holiday Creamy Vanilla in Original Taste and Zero Sugar across multiple formats for the festive trading period.

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People

Coca-Cola Appoints Rob Gehring President of North America Operating Unit

The Coca-Cola Company names Rob Gehring President of its North America operating unit, succeeding interim leader John Murphy effective 1 December 2026.

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Facilities

Arca Continental Completes $42m San Antonio Bottling Plant Expansion

Arca Continental Coca-Cola Southwest Beverages completes a $42m expansion in San Antonio, adding a second line and 170,000 sq ft of warehouse capacity.

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New Products

Kraft Dinner and Sollys Launch Cheesy Cream Soda in Canada

Kraft Heinz brand Kraft Dinner partners with Canadian independent beverage maker Solly's Craft Soda to launch a limited-edition cheese-flavoured cream soda.

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Energy Drinks

C4 Energy Launches All Hopped Up Beer-Flavoured Functional Energy Drink

Nutrabolt's C4 Energy launches All Hopped Up, a non-alcoholic beer-flavoured energy drink combining hop profiles with 200mg of caffeine.

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New Products

Moju Expands Immunity Range with Elderberry Blend

UK functional shot brand Moju expands its Immunity portfolio with an elderberry dosing bottle and introduces a 720ml XL format for retail.

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Marketing

TRIP Launches Global TV and Billboard Campaign with Kendall Jenner and Joe Jonas

TRIP has launched a global TV and billboard campaign starring equity partner Kendall Jenner, Joe Jonas, and Madeline Argy across the US and UK as revenue hits USD 200 million.

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