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TRIP has launched an international multi-channel advertising campaign spanning television, digital channels, and large-format out-of-home (OOH) billboards across the United States and the United Kingdom.
The campaign is fronted by model and entrepreneur Kendall Jenner, who recently joined the enterprise as Global Ambassador and equity shareholder. Jenner appears alongside fellow investor and musician Joe Jonas, as well as digital creator Madeline Argy.
The coordinated marketing investment arrives as the London-headquartered company projects annual net revenue to reach USD 200 million in 2026, driven by expanding high-street retail penetration and social commerce momentum.
Multi-Market Media Footprint
The campaign pairs national broadcast television placement in the US and UK with high-profile outdoor billboard takeovers in primary urban cultural centres:
🗽 Times Square, New York: High-impact digital billboard takeovers anchoring the East Coast US presence.
🌴 Hollywood Boulevard, Los Angeles: Large-format outdoor displays capturing West Coast commuter and lifestyle traffic.
🎡 Central London: Prominent OOH displays across the brand's domestic flagship market.
📱 Social Media Integration: Bespoke native creative deployed across TikTok and Instagram to drive digital engagement and social commerce conversion.
The media push builds on TRIP's social commerce footprint, where the brand has generated more than one billion impressions across TikTok and Instagram over the past 12 months, ranking as one of the leading food and beverage sellers on TikTok Shop globally.
Creative and People
The creative concept illustrates how modern stress manifests across different daily routines, depicting each talent transforming everyday chaos into an individualised "happy place" after consuming a TRIP sparkling beverage.
🌊 Kendall Jenner: Depicted unwinding in a tranquil ocean sunset setting, reflecting daily stress management and afternoon reset occasions.
🐶 Joe Jonas: Features a surreal, humorous pink environment surrounded by puppies, highlighting midday mental relaxation.
🍸 Madeline Argy: Set within an energetic party environment, positioning the functional drink as a social lubricant and non-alcoholic alternative for evening socialising.
"I've been obsessed with TRIP for a while - the product is incredible, and I've always loved how elevated and intentional the brand feels. It's my favorite way to stay grounded and present in my daily routine - it tastes great and makes me feel amazing. When I met Liv and Dan, I instantly connected with what they're building. I love their vision for the brand and their mission to help more people find calm in their everyday lives. I'm so excited to be part of their journey." - Kendall Jenner
Olivia Ferdi, Co-Founder and Chief Executive Officer of TRIP, stated that the campaign aims to communicate that calm represents an active choice within a full lifestyle rather than a withdrawal from it. Ferdi noted that partnering with genuine consumers who hold commercial stakes in the enterprise allows the business to deliver an authentic brand narrative at global scale.
Functional Beverage for Calm
The multi-million-dollar marketing deployment coincides with expanding retail and consumer demand for functional mood-support products.
"With everything happening right now - touring, creating, accidentally starting twelve side projects I swear I'll 'circle back' to - balance is a cute idea I've heard rumors about. TRIP is my reset button. Like a spiritual Ctrl-Alt-Delete. I loved it so much I became an investor. Whatever's coming next… honestly, I'm a little scared, but also extremely excited." - Joe Jonas
According to SPINS market data cited by the business, calming beverages have outpaced gut health, protein, and hydration lines to become the fastest-growing segment within functional drinks. Concurrently, consumer survey findings from research firm Toluna indicate that US shoppers now rank mental wellbeing as their leading health priority after weight management.
Formulated with magnesium, adaptogens, and botanical extracts, TRIP’s low-calorie sparkling range is engineered to capture expanding market appetite for functional relaxation and alcohol moderation.
The multi-market campaign equips the company to accelerate consumer brand awareness across conventional grocery, pharmacy, and mass retail channels as it targets a doubling of total enterprise revenue heading into 2027.
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