The latest food and beverage industry news and trend analysis

Boylan Bottling Co. has launched Freedom Cola, a limited-edition craft soda celebrating the 250th anniversary of US independence, distributed across New York via Big Geyser.

Suja Life’s functional beverage brand Slice Soda has expanded its retail product portfolio with the national rollout of a prebiotic, probiotic, and postbiotic Pineapple flavour at Albertsons.

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

Functional prebiotic soda brand poppi has secured a strategic partnership as the official soft drink sponsor for Love Island UK Series 13, driving brand awareness and category scaling in the European market.

Nutrabolt has launched its 2026 summer flavour portfolio for C4 Performance Energy, combining a nationwide limited-time offering with strategic retail-exclusive partnerships at Circle K and Casey's.

Bubly has reintroduced its Melted Ice Pop sparkling water, expanding retail distribution nationwide to capture summer socialising and nostalgic beverage trends.

Coca-Cola's Equinox and Mini launches leverage 11 million daily pours to shorten R&D cycles to 90 days, transitioning fountains from variety tools to real-time consumer preference sensors.

PepsiCo UK has launched a zero-sugar Ice Cream Flavour range to capture the summer market. Featuring three nostalgic variants, the lineup debuts at Tesco before scaling nationwide in July.