US beverage company Jordan's Skinny Mixes has expanded its on-the-go powdered beverage format with the commercial launch of Protein Refresher STIX and Protein Creamer STIX.
The introduction adds four functional flavour extensions across two beverage applications, delivering single-serve formats engineered to add dietary protein to water and coffee. The range builds upon the brand's established STIX platform, addressing consumer demand for portable protein solutions that integrate into routine daily consumption habits without requiring ready-to-drink refrigeration or bulky tubs.
Packaged in six-count cartons, the product enters the market at a retail price of $19.99 per pack, establishing a unit cost of approximately $3.33 per single-serve stick.
"People want ways to add protein to their day that are enjoyable and easy to fit into routines they already have," said Dana Paris, Chief Commercial Officer of Jordan's Skinny Mixes. "Protein Refresher and Protein Creamer STIX bring protein into drinks people already reach for, with flavours that make those moments something to look forward to."
Dual-Format Beverage Applications
The STIX expansion provides targeted formulations for cold hydration and coffee preparation:
Protein Refresher STIX: Engineered to dissolve into 12 to 16 fluid ounces (approx. 355ml to 475ml) of cold water. Each stick supplies 10 grams of whey protein alongside 470 milligrams of functional electrolytes, zero sugar, and 60 calories. Formulated using real fruit extracts, the refresher line is naturally sweetened, coloured, and flavoured.
Protein Creamer STIX: Developed specifically for integration into 8 to 12 fluid ounces (approx. 235ml to 355ml) of hot or iced coffee. Each stick contains 10 grams of whey protein, one gram of sugar, and 60 calories. The powder can be frothed or shaken directly into prepared coffee, serving as a functional alternative to conventional liquid creamers.
Flavour Assortment and Specifications
The launch introduces four flavour varieties across the refresher and creamer platforms:
Protein Refresher Varieties
🍒 Cherry Limeade: A caffeine-free fruit profile balancing sweet cherry and tart lime notes, formulated with 10g of whey protein and electrolytes.
🍑 Peach Green Tea: A stone-fruit profile containing 50 milligrams of caffeine sourced from green tea, delivering protein and functional caffeine in an ambient water mix-in.
Protein Creamer Varieties
🍦 Sweet Cream: A naturally sweetened dairy-style flavour profile engineered to add 10g of whey protein to hot drip coffee or cold brew.
🍪 Cookie Butter: A spiced confectionery flavour note designed to impart bakery aromatics and protein fortification into coffee dayparts.
Refresher Stick Trend
The new protein lineup expands Jordan's Skinny Mixes' portable stick-pack format, which the company initiated in April with the release of its foundational Refresher STIX and Protein Coffee STIX.
By extending the format into water refreshers with electrolytes and coffee creamers with minimal sugar, the manufacturer provides retail partners with functional options for multiple consumption occasions, spanning morning caffeine routines, midday desk replenishment, and gym hydration.
The six-pack cartons are currently available across digital and commercial retail channels, complementing the brand's core syrup and concentrated beverage additive lines.
