Soft drinks
April 29, 2026
Evolution Fresh Expands Organic Tea Line
Evolution Fresh has secured a nationwide retail expansion into select Whole Foods Market locations for its organic tea line, following its performance as the top-ranking single-serve ready-to-drink tea brand during its initial market debut.
April 29, 2026
Ryl Tea and Hershey Launch Jolly Rancher-Inspired Iced Tea Range
Ryl Tea has partnered with The Hershey Company to launch a line of zero-sugar iced teas inspired by Jolly Rancher flavours, targeting the intersection of nostalgia and functional "better-for-you" beverage trends.
April 28, 2026
McDonald's US Launch Lineup of Refreshers and Crafted Sodas
McDonald's is set to launch a new permanent speciality drink lineup across nearly 14,000 US locations, utilising trending ingredients like cold foam and popping boba to transform the beverage category into a primary traffic driver.
April 23, 2026
Capri Sun Expands Into Functional Kids Hydration With New Electrolyte Range
Capri Sun has launched Capri Sun Hydrate, a new electrolyte-boosted juice drink designed to meet parental demand for lower-sugar functional hydration in the children's beverage category.
April 23, 2026
PepsiCo Canada Launches bubly POP Soda Exclusive Low Sugar Innovation
PepsiCo Canada is disrupting the traditional soda category with the global debut of bubly POP soda. Featuring 3 grams of sugar or less and real fruit juice, the Canadian-exclusive launch leverages the brand's long-standing partnership with Michael Buble to bridge the gap between unsweetened sparkling water and full-calorie soft drinks.
April 22, 2026
PepsiCo Scales Global Operations via Gemini Enterprise AI Platform
PepsiCo is accelerating its digital transformation through a multi-year collaboration with Google Cloud, centring on the Gemini Enterprise Agent Platform. By integrating advanced AI into its global operations, the beverage and snack giant aims to optimise its value chain.
April 20, 2026
Candy Can With Perfetti Van Melle Launches Nostalgic Bubble Gum Flavour
Soft drink challenger brand Candy Can has expanded its novelty portfolio through a new licensing agreement with Perfetti Van Melle, bringing the Bubblicious bubble gum brand into the ready-to-drink beverage category for the first time.
April 15, 2026
GHOST Energy and Keurig Dr Pepper Debut 7UP Energy Drink Launch
GHOST® Energy is expanding its portfolio of authentic collaborations through a partnership with Keurig Dr Pepper (KDP) to launch 7UP® Lemon Lime. This limited-time release marks the first licensed flavour under the GHOST and KDP strategic partnership, leveraging the brand equity of the iconic 7UP soda to capture the high-growth nostalgic energy segment.
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