The latest food and beverage industry news and trend analysis

Coca-Cola Europacific Partners (CCEP) is launching an integrated European campaign for Diet Coke in partnership with The Devil Wears Prada 2, offering retailers specialised point-of-sale opportunities and limited-edition packaging.

Venu Holding Corporation has entered a strategic partnership with PepsiCo to serve as the official beverage supplier for its growing Sunset Amphitheatre portfolio and future hospitality destinations.

SONIC introduces the Strawberry Horchata Cream Slush, combining traditional cinnamon-spiced flavours with fruit-forward profiles for a limited-time spring menu expansion.

Culture Pop Soda expands its functional beverage portfolio with a Sparkling Raspberry Lemonade featuring live probiotics and no refined sugars or artificial sweeteners.

The Hershey Company introduces a limited-edition Twizzlers Straw flavour inspired by the dirty soda trend. Read about this latest functional snacking innovation.

Dr Pepper introduces Cream Swirl, a new limited-edition and HFSS-compliant flavor designed to help retailers capitalise on the demand for bold soft drinks.

Coca-Cola İçecek has appointed COO Ahmet Kürşad Ertin as its new CEO, effective July, as the Turkey-based bottler navigates macroeconomic pressures and reports continued volume growth for 2025.

Vital Proteins has launched a new ready-to-drink Collagen Sparkling Water formulated with VERISOL peptides, capturing growing consumer demand for functional, multi-benefit beverages.