The latest food and beverage industry news and trend analysis

The rollout is supported by fresh consumer data regarding game day eating habits and serves as the precursor to a broader marketing campaign scheduled to debut on 2 February.

The collaboration, officially unveiled at a ceremony in Beijing, is anchored by the "Forever Flavours Project", a campaign aimed at creating a comprehensive digital archive of flavour memories from around the world.

Starting today, the packaging solution is debuting at participating restaurants and sports stadiums across eleven countries, marking the brand's most widespread global activation to date.

Cahillane is set to lead Global Taste Elevation Co, one of the two distinct entities emerging from the planned split originally announced in September 2025.

Guy Fieri, who helped develop the sauce, described it as “versatile, craveable, and built for flavor.” The Top Secret Sauce is part of the broader Flavortown product line, which includes BBQ sauces, wing sauces, and seasonings, all designed to bring restaurant-style taste to the home kitchen.

Designed to elevate the snacking experience, the Black Garlic Dip combines a creamy texture, bold flavour, and a striking charcoal-black colour, crafted to pair perfectly with the brand’s signature tortilla chips.

Now, Heinz is turning that clutter into something far more delicious with the launch of the Heinz Trade-Up, a limited-time activation inviting UAE residents to exchange their unwanted ketchup sachets for a full bottle of Heinz.

The sauces and condiments segment is emerging as a hotbed for mergers, acquisitions, and product innovation, reflecting strong investor confidence and shifting consumer preferences toward bold flavours, health-conscious formulations, and global inspiration.