The latest food and beverage industry news and trend analysis

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element.

Kellanova-owned Pringles has expanded its portfolio with the launch of Pringles Mingles, the brand’s first puffed crisps offered in bagged, tubeless packaging. This innovation marks a strategic departure from Pringles’ traditional tube format, while retaining the brand’s core identity.

Britvic has expanded its Pepsi portfolio with the launch of a new, limited-edition cola variant — Pepsi Electric, featuring a striking blue liquid and a zesty flavour profile designed to “challenge consumer expectations” within the category.

Unilever-owned ice cream brand Ben & Jerry’s has unveiled its latest limited-edition flavour, Marshmallow Sky, marking the newest addition to the brand’s indulgent ice cream line-up.

Iron Brute, described by the brand as “undeniably Scottish.” The launch continues MyProtein’s strategy of blending performance nutrition with bold, culturally inspired flavours.

Doritos has unveiled Doritos Silent – a first-of-its-kind noise-cancelling software designed to remove the sound of crisp crunching during online gaming sessions.