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Grupo Jumex has announced its official entry into the lifestyle nutrition sector with the commercial rollout of Jumex Protein Shake. The new ready-to-drink (RTD) line marks the enterprise's expansion outside its core juice and nectar portfolio into functional performance beverages.
Distributing at national scale from launch, the product range has entered 2,942 Walmart store locations across the United States, alongside e-commerce availability on Walmart.com.
The strategic platform expansion aims to combine functional everyday nutrition with authentic heritage flavour profiles to differentiate the line within the RTD protein segment.
By offering 30g of protein per serving in indulgent dessert and fruit formats, the product targets consumers seeking convenient daily protein supplementation without compromising on taste.
Salvi Folch, Chief Executive Officer of Grupo Jumex, stated that the product introduction represents a major milestone in the evolution of the brand, expanding its functional reach into high-growth retail beverage categories.
Carlos Madrazo, Country Manager at Jumex USA, added that the development was focused on bringing Mexican-inspired flavour profiles into a category that can often feel predictable to mainstream shoppers.
Product Lineup and Flavours
Formulated to deliver 30g of protein per bottle, the RTD range enters commercial retail distribution across three distinct SKU variations:
🥭 Mango: A tropical fruit profile drawing upon the brand's traditional nectar heritage.
🍫 Churro Chocolate: A sweet, cinnamon-spiced chocolate variation inspired by traditional Mexican bakery treats.
🍮 Vanilla Flan: A rich, custard-forward flavour profile inspired by classic regional desserts.
Retail Distribution
The nationwide deployment provides Jumex with immediate national scale within the US retail environment.
By leveraging established logistics and mass-market distribution through Walmart, the manufacturer positions its lifestyle nutrition platform to capture morning, snacking, and post-workout consumption occasions across diverse consumer demographics.
