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US mac and cheese brand Goodles has expanded its product portfolio with the launch of Twirly Mac, a new twisted noodle format designed to hold sauce differently from its classic macaroni lineup while retaining the brand's nutritional positioning.

The range debuts across three flavour variations, combining traditional pasta profiles with global culinary ingredients.

Noodle Format and Nutrition

The development of the Twirly Mac range centres on a custom twisted noodle architecture engineered through internal research and development to alter sauce retention compared to conventional elbow macaroni.

Each serving across the product line maintains Goodles' core nutritional standards:

• Protein Content: Formulated to deliver 14g of plant-based protein per serving.

• Dietary Fibre: Contains 7g of dietary fibre alongside prebiotic benefits.

• Plant Nutrients: Enriched with 21 nutrients extracted from plant sources.

• Clean Label Certification: Certified Clean Label across all three SKUs without artificial ingredients.

Flavour Lineup

The Twirly Mac platform enters commercial distribution with three distinct flavour profiles:

🧀 Cheddar Weather: Combines classic cheddar cheese with a warm, savoury seasoning profile.

🥣 Alfredo Heights: Reimagines traditional Alfredo sauce by incorporating white miso for depth of flavour.

🌶️ Hotshot Jackpot: Blends cheddar cheese with chilli, garlic, soy, and scallions to create a spicy variant.

Retail Distribution

The Twirly Mac line has commenced commercial availability directly through Goodles' e-commerce web platform, with a wider rollout across select US retail stockists scheduled for late August 2026.

Offered at a suggested retail price (SRP) of $3.79 per box, the launch expands Goodles' market presence following its founding in 2021, strengthening its position within the nutrient-dense convenience pasta category.