Marketing
January 27, 2026
HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties
Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.
January 26, 2026
HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions
Meal kit leader HelloFresh has announced a strategic collaboration with women’s media platform Betches Media, launching "The Galentine’s Dinner Edit" for the 2026 season.
January 26, 2026
Organicville Eliminates Seed Oils from Dressing Line in Major Brand Refresh
Organic condiment and dressing brand Organicville has announced a comprehensive brand refresh for the new year, anchored by a significant reformulation of its dressing portfolio to eliminate seed oils.
January 23, 2026
Mountain Mike’s Pizza Revives Heart-Shaped Pizza and Dessert Pie to Drive February Sales
Family-style pizza chain Mountain Mike’s Pizza has announced the return of its seasonal Valentine's portfolio, reinstating the iconic Heart-Shaped Pizza and Sweetheart Cherry Pie Dessert Pizza for the month of February.
January 22, 2026
Pizza Hut Middle East Trolls Tradition with 'Approved by Italians (Kind of)' Pasta Campaign
Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment.
January 22, 2026
Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection
Lir Chocolates, the manufacturer behind Baileys Chocolate, has unveiled its seasonal strategy for Valentine's Day 2026, introducing a new range titled the "All You Need Is Love" collection.
January 21, 2026
Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop
Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks."
- Page 3




%20(1).jpg)





