The latest food and beverage industry news and trend analysis

The Coca-Cola Company's Fanta brand has partnered with Fun World and Paramount+ to introduce Ghost Face Punch and limited-edition packaging as part of its Haunted Universe platform.

Kewpie Corporation is launching an experiential pop-up in London's Covent Garden Piazza as part of its "KEWPIE IT." campaign to showcase Kewpie Mayonnaise and the Tamago Sando.

McDonald's UK & Ireland has partnered with Microsoft and Xbox to launch a gaming-inspired menu and digital app rewards platform across six video game franchises.

General Mills brand Betty Crocker has unveiled a packaging refresh across its entire baking mix and frosting portfolio, supported by a limited-edition handbag activation.

Caffè Culture returns to London’s iconic Business Design Centre on 29–30 September with its strongest and most diverse line-up to date, bringing together the very best in speciality coffee, tea, technology and hospitality innovation.

Bimbo Bakeries USA brand Little Bites has launched a Mystery Muffin across US grocery channels alongside a gamified social media contest inviting consumers to name the new SKU.

World's Finest Chocolate has launched its first NIL campaign featuring college athletes Harlem Berry and Leland Smith, alongside a brand refresh, packaging redesign, and a new digital app.

Mondelēz International brand OREO has launched three limited-edition flavours alongside its Twist, Lick, Vote campaign, allowing US consumers to determine a 2027 product return.