The latest food and beverage industry news and trend analysis

Coca-Cola Europacific Partners has launched Powerade FIFA Playstyles, a limited-edition sports drink range featuring football-inspired flavours to drive category value ahead of the FIFA World Cup 2026.

General Mills has launched 79 limited-edition products across its core portfolio of breakfast, baking, and snacking brands to capitalise on the United States semiquincentennial milestone, demonstrating a highly coordinated, multi-category retail execution.

Functional prebiotic soda brand poppi has secured a strategic partnership as the official soft drink sponsor for Love Island UK Series 13, driving brand awareness and category scaling in the European market.

Papa Johns has partnered with Disney and Pixar to launch immersive Pizza Planet pop-ups and a global menu, driving customer loyalty through in-app gamification.

Mars Snacking has partnered with Love Island USA Season 8 as its exclusive confectionery partner, launching limited-edition M&M'S Play Along Packs to capitalise on second-screen TV viewing trends.

QSR brand Burger King is bringing back its fan-favourite Crown Nuggets after a fifteen-year hiatus, alongside a creative Crayola partnership to boost family transactions during the peak summer window.

Premium UK supermarket Waitrose has partnered with Disney+ to launch a co-branded, limited-edition "80s Rivals" food and drink range, executing a bidirectional brand integration loop to capitalise on the nostalgic "noshtalgia" consumer trend.

Snacking giant Mondelēz International has partnered with global music group BTS to launch limited-edition Oreo cookies inspired by Korean street food flavours, driving consumer engagement across eighty markets.