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The latest food and beverage industry news and trend analysis

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Marketing

HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties

January 27, 2026

HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties

Drawing direct inspiration from the beer industry's solution to bulk consumption, the launch targets the "at-home" viewing demographic, positioning the condiment as a central fixture of the game day spread alongside the traditional beverage keg.

HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions

January 26, 2026

HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions

Meal kit leader HelloFresh has announced a strategic collaboration with women’s media platform Betches Media, launching "The Galentine’s Dinner Edit" for the 2026 season.

Organicville Eliminates Seed Oils from Dressing Line in Major Brand Refresh

January 26, 2026

Organicville Eliminates Seed Oils from Dressing Line in Major Brand Refresh

Organic condiment and dressing brand Organicville has announced a comprehensive brand refresh for the new year, anchored by a significant reformulation of its dressing portfolio to eliminate seed oils.

Mountain Mike’s Pizza Revives Heart-Shaped Pizza and Dessert Pie to Drive February Sales

January 23, 2026

Mountain Mike’s Pizza Revives Heart-Shaped Pizza and Dessert Pie to Drive February Sales

Family-style pizza chain Mountain Mike’s Pizza has announced the return of its seasonal Valentine's portfolio, reinstating the iconic Heart-Shaped Pizza and Sweetheart Cherry Pie Dessert Pizza for the month of February.

Pizza Hut Middle East Trolls Tradition with 'Approved by Italians (Kind of)' Pasta Campaign

January 22, 2026

Pizza Hut Middle East Trolls Tradition with 'Approved by Italians (Kind of)' Pasta Campaign

Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment.

Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection

January 22, 2026

Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection

Lir Chocolates, the manufacturer behind Baileys Chocolate, has unveiled its seasonal strategy for Valentine's Day 2026, introducing a new range titled the "All You Need Is Love" collection.

Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop

January 21, 2026

Babybel Partners with Producer Timbaland for 'Mini Wax Tracks' Vinyl Drop

Snack cheese brand Babybel® has announced its first-ever music collaboration, partnering with award-winning producer Timbaland to launch a multimedia campaign titled "Mini Wax Tracks."

OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs

January 21, 2026

OREO Partners with Marvel for 'Stuf of Legends' Line Featuring Colour-Changing Crème and Record 32 Designs

Mondelez International’s OREO brand has announced a major strategic collaboration with Disney Consumer Products, unveiling the MARVEL OREO Stuf of Legends Cookies.

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