The latest food and beverage industry news and trend analysis

Speciality & Fine Food Fair announces a strategic relocation to Excel London for April 2027, co-locating with Food, Drink & Hospitality Week and IFE.

Foundry Nation updates its THC beverage and gummy portfolio with strain-specific terpene blends and a clean-label ingredient approach to enhance consumer experience.

General Mills expands its licensed portfolio through a multi-category partnership with Nintendo and Illumination to capitalise on the global release of The Super Mario Galaxy Movie.

Nutrabolt's C4 Energy has announced a strategic partnership with NBA player Josh Hart, expanding its sports marketing footprint and experiential retail efforts.

Sports nutrition brand MET-Rx extends its partnership with John Cena to launch a nostalgic marketing campaign targeting omnichannel growth and social commerce.

Frozen snack brand TAST!EZ launches a limited-edition game night loungewear set to capitalise on Gen Z socialising trends and drive retail visibility.

KitKat kicks off its official Formula 1 partnership with a limited-edition retail product launch and a strategic marketing activation plan designed to engage younger demographics.

RäFoods has named John Rota as Chief Marketing Officer to operationalise its Living Nutrition platform and drive scalable market expansion through integrated storytelling and operational discipline.