The latest food and beverage industry news and trend analysis

Functional snack brand Khloud has launched Khloud Plus Collagen Protein Chips, delivering 17g of protein and 2g of hydrolysed collagen in an exclusive Walmart partnership.

Nichols plc has acquired Dublin-based functional beverage brand VITHIT for £64 million to expand its presence across high-growth health and wellness categories.

Pure Genius Protein has expanded its liquid nutrition portfolio with a Pink Lemonade protein shot, delivering 23g of protein in a compact 100-calorie format.

WK Kellogg Co has accelerated its portfolio reformulation timeline, eliminating artificial colours and the preservative BHT across all cereals one year ahead of its original target.

Grupo Jumex has entered the lifestyle nutrition market with Jumex Protein Shake, delivering 30g of protein across nearly 3,000 US Walmart stores.

Naked Earth has introduced single-serve ceremonial-grade cacao ritual packets, delivering an organic, caffeine-alternative beverage formulated for steady energy and focus.

Celtic Sea Salt has entered the functional hydration category with Hydrate by Celtic Sea Salt, a sugar-free electrolyte stick pack rolling out across Sprouts Farmers Market and direct-to-consumer channels.

Premier Protein has launched Sparkling Protein Soda, delivering 15g of whey protein isolate in a carbonated format across US retail channels.