The latest food and beverage industry news and trend analysis

The Coalition for Metabolic Health has launched a series of congressional briefings examining the role of nutrition, GLP-1 medications, and produce prescription policies in managing chronic disease.

Plant-powered supplement brand INDI is launching its new functional 'Brain Bar' this July, designed to support cognitive function and energy with a clean-label, whole-food formulation.

Ube Superfood has launched a clean-label organic purple yam powder blend, offering a syrup-free, caffeine-free functional ingredient for the beverage and bakery sectors.

AMASS Brands Group has announced plans to acquire a majority stake in HpO, a sparkling protein water brand, as part of a strategy to expand its functional beverage and protein-led hydration portfolio.

Juice Plus+ has introduced a new strawberry-flavoured variety to its Complete Nutrition shake range. The addition is designed to provide a plant-based option containing balanced nutritional content.

General Mills has announced the launch of Honey Nut Cheerios Protein, a new high-protein cereal offering supported by a limited-edition consumer collectable campaign.

GoodBelly has announced the launch of a new line of Protein + Probiotics Smoothies, positioning the brand to expand its presence within the dairy-free functional beverage category.

Lemme has expanded its creatine supplement line with two new flavours and partnered with strength training studio [solidcore] to support market growth in performance nutrition.