The latest food and beverage industry news and trend analysis

Wellness brand Lemme is expanding its performance nutrition portfolio, introducing two new flavour variants to its Creatine Body Toning Gummies range: Blue Raspberry and Sour Apple. The extension follows the initial launch of the company’s creatine product earlier this year, aiming to provide consumers with additional options within the functional gummy segment.

The expansion is part of the brand’s strategy to increase the accessibility of creatine supplementation, a category traditionally dominated by powders, by offering the ingredient in a consumer-friendly format. The products are available for purchase through the company's direct-to-consumer channel.

Performance nutrition formulation

The new flavour additions retain the nutritional profile of the original Sour Strawberry offering. Each serving provides 5 grams of micronised creatine monohydrate, an ingredient supported by clinical data for its role in muscle tone, strength, and cognitive health. The formulation also incorporates AstraGin®, a compound designed to assist with nutrient absorption.

The product line is manufactured to exclude common additives, aligning with industry trends toward clean-label supplements:

• Blue Raspberry Gummy

• Sour Apple Gummy

The gummies are non-GMO, gluten-free, and formulated without synthetic colours, artificial sweeteners, or high-fructose corn syrup.

solidcore

To support the product rollout, Lemme has entered into a marketing collaboration with [solidcore], a strength training provider. The partnership includes a nationwide class takeover, providing an opportunity for consumers to sample the product in an active environment.

The joint initiative focuses on the intersection of strength training and recovery, positioning the creatine gummies as a functional support tool for fitness participants. Participating [solidcore] studios will host sessions from 25–27 June, with signups managed via the [solidcore] app and website. Additionally, specific product subscribers will receive promotional items in connection with the collaboration.