The latest food and beverage industry news and trend analysis

Monster Energy has announced a strategic variation on its iconic flagship product, kicking off the new year with the launch of Monster Energy Strawberry Shot.

This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.

Functional energy drink brand Celsius has announced a significant expansion of its portfolio in the United Kingdom and Ireland, confirming the launch of four new fruit-flavoured variants starting January 2026.

The move marks a critical milestone in Odyssey's strategy to scale into a national brand, targeting the high-traffic travel sector where demand for convenient, clean energy solutions is consistently high.

The 24-day calendar will retail at £20 for Clubcard holders or £35 without a Clubcard, and Tesco confirms it will be the only UK retailer stocking the product this year.

Described as a “refreshing and festive” twist on the brand’s signature functional beverages, Cranberry Party Pop delivers 150mg of caffeine from green tea, plus biotin, B vitamins and L-theanine

This limited-edition energy drink, featuring a bold Sour Blue Razzilla flavour, will debut on November 3, coinciding with Godzilla Day, marking a strategic move to capture the attention of both energy drink aficionados and fans of the legendary film franchise.

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages.