The latest food and beverage industry news and trend analysis

The deal represents a significant expansion of Chomps' distribution strategy beyond conventional retail, placing the product directly in front of millions of annual visitors in high-altitude environments where convenient, portable nutrition is in high demand.

The partnership addresses critical bottlenecks in the biomanufacturing sector, specifically the high cost and time constraints associated with scaling products from the laboratory to industrial viability.

The selection follows a multi-agency review process that reportedly prioritised capabilities and chemistry over traditional speculative work.

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit

The move is the precursor to a broader strategic restructuring, wherein KDP intends to separate into two independent, U.S.-listed public companies post-closing.

New ready-to-drink (RTD) challenger SpikedAde has announced a significant acceleration of its U.S. market presence, closing a $10 million financing round just ten days after opening the offering.

The deal establishes a cross-market collaboration covering both the United States and the United Kingdom, positioning BERO as the "Official Non-Alcoholic Beer of Barry’s."

Weah, currently playing for Olympique de Marseille in France's Ligue 1, will serve as a face for the brand's performance-focused marketing, emphasising the role of scientifically formulated hydration in elite training regimes.