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The latest food and beverage industry news and trend analysis

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  • Page 8

Beverage

Just Add Water: The Dry Hydration Boom
Trend
Just Add Water: The Dry Hydration Boom

The single-use plastic water bottle was the symbol of on-the-go convenience. Today, with unsustainable supply chain costs and a booming demand for hyper-functional wellness, the beverage industry is rapidly abandoning the bottle. Enter the multibillion-dollar era of "dry hydration", where the future of drinks fits in a pocket-sized sachet, and the only missing ingredient is water.

Just Add Water: The Dry Hydration Boom
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  • Page 8
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New Products

Phizz Launches Strawberry Daily Immune Tablets in UK

Phizz has expanded its Daily Immune+ range with a new Strawberry flavour, targeting off-peak winter consumption by combining electrolytes, multivitamins, and immune support.

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New Products

Plenish Launches Clean-Label Protein Oat Drink in UK

Carlsberg Britvic brand Plenish has expanded its Clean Protein range with Protein Oat Drink, delivering 10g of protein per serving made with four natural ingredients and zero oils or additives.

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New Products

Rise Wellness Launches Protein Pop Balance Prebiotic Protein Soda

Rise Wellness has launched Protein Pop Balance, a clear, lightly carbonated prebiotic soda delivering 15g of protein and 5g of fibre across four flavours.

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New Products

Califia Farms Debuts Horchata and Peppermint Bark Almond Creamers for Autumn

Califia Farms has expanded its Simple Almond Creamer portfolio with new Horchata and Peppermint Bark flavours alongside returning seasonal organic favourites and Holiday Nog.

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New Products

Planet Oat Launches Five-Ingredient Humble Edition Oat Milk at Walmart

Planet Oat has launched Planet Oat Humble Edition Oatmilk, introducing a five-ingredient, oil- and gum-free refrigerated oat milk across select US Walmart stores.

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New Products

Pure Genius Protein Launches 20g Protein and 5g Prebiotic Fibre Shot

Pure Genius Protein has expanded its functional nutrition portfolio with Protein + Fibre shots, delivering 20g of protein and 5g of prebiotic fibre in a 100-calorie format.

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Foodservice

Taco Bell Partners with Salt & Straw to Launch Churro Ice Cream Taco

Taco Bell has partnered with artisan ice cream maker Salt & Straw to launch the Churro Ice Cream Taco nationwide alongside an exclusive Chiller at Live Más Café.

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Business & Finance

Chobani Acquires KDP Allentown Facility in $1.2B Dairy Expansion

Keurig Dr Pepper is selling its equity stake back to Chobani for $800 million and divesting its Allentown facility for $125 million as Chobani commits $1.2 billion to the site.

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