The latest food and beverage industry news and trend analysis

Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.

Whirlwined has announced the launch of a category-defining beverage innovation, introducing what it claims to be the world's first non-alcoholic, hemp-derived Delta-9 THC-infused wine.

Soft drinks group Nichols is intensifying its expansion strategy within the functional beverage sector, announcing the launch of Vimto Energy Tropical Cooler.

The departure triggers an immediate leadership transition at the board level, with the company confirming that an independent search for a permanent successor is now underway.

Monster Energy has confirmed its continued sponsorship as the official energy drink partner for X Games Aspen 2026, marking the event's 25th consecutive year at Buttermilk Mountain in Aspen Snowmass, Colorado.

The collaboration will integrate the entire Commerce7 winery portfolio—comprising hundreds of premium brands—into the DRINKS Anywhere supplier network.

By leveraging accessible technologies—specifically microcontrollers and modular components based on platforms like Arduino—the company is building custom solutions tailored to the nuances of tea handling.

Fronting the campaign is Asian-American actor Ross Butler, chosen for his Chinese-Malaysian roots and status as a "Year of the Horse" native.