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Functional cactus water brand Caliwater has expanded its beverage portfolio with the launch of its new Dragon Fruit flavour, introduced through an experiential retail activation in Los Angeles, California.
Curated in collaboration with American singer-songwriter Benson Boone, the line extension adds to the brand's core range of functional beverages derived from sustainably sourced prickly pear cactus fruit. The commercial introduction was previewed at an experiential sampling event hosted at Westfield Century City, where the company distributed more than 5,000 product samples via mobile beverage carts, coolers, and an interactive bathtub installation serving as the visual anchor for its forthcoming marketing campaign.
Boone, who routinely incorporates cactus water into his tour hydration regimens, made a personal appearance at the activation alongside Caliwater co-founder Vanessa Hudgens and artist Demi Lovato, who previously partnered with the beverage brand on flavour development.
"Dragon Fruit is bright, refreshing and really easy to drink, exactly the kind of flavour we want in the Caliwater lineup," said Oliver Trevena, co-founder of Caliwater. "We're excited to introduce it to fans and continue expanding the brand with flavours that deliver both function and great taste."
Functional Formulation and Cactus Water Benefits
The product formulation pairs the subtle, sweet taste profile of dragon fruit with Caliwater's established prickly pear cactus water base:
đ” Dragon Fruit Cactus Water: Blends natural dragon fruit extract with sustainably sourced prickly pear puree and water, delivering five naturally occurring electrolytes alongside antioxidants such as betalains, and vitamins C and E, formulated without artificial sweeteners or synthetic additives.
Prickly pear cactus fruit naturally contains high concentrations of electrolytes, rare antioxidants, and polyphenols, positioning cactus water as a lower-calorie, functional alternative to conventional coconut waters and sports hydration beverages. By avoiding artificial sweetening systems and added preservatives, the formulation aligns with expanding clean-label dietary standards across the off-premise functional beverage fixture.
Cultural Partnerships and Marketing
Founded by actress Vanessa Hudgens and entrepreneur Oliver Trevena, Caliwater has structured its commercial growth around direct cultural partnerships rooted in active, everyday product use rather than standard celebrity endorsements.
The collaboration with Boone builds upon earlier brand partnerships, including long-term ties with Lovato, designed to drive organic consumer engagement across younger demographics. Deploying high-traffic physical pop-ups at major commercial shopping destinations enables the brand to bridge digital community awareness with immediate, mass-scale liquid-to-lips sampling.
The brand's experiential campaign also previews wider retail merchandising assets, utilising unconventional visual cues to capture attention in high-density shopping environments and create organic social media amplification.
Caliwater Debuts Dragon Fruit Flavour with Benson Boone Collaboration
October 19, 2026
