The campaign highlights a growing trend in CPG marketing: rapidly deploying limited-edition, direct-to-consumer (DTC) bundles that capitalise on real-time social media conversations to drive trial for new core SKUs. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Snacking KIND Snacks The Newsroom KIND Snacks has announced a culturally driven marketing campaign to support the launch of its latest functional breakfast innovation, KIND Protein MAX Granola . The brand has partnered with reality TV star Rob Rausch to debut the "RISE & KIND Breakfast Box," a limited-edition promotional drop that playfully integrates one of the year's most viral pop-culture food moments. The campaign highlights a growing trend in CPG marketing: rapidly deploying limited-edition, direct-to-consumer (DTC) bundles that capitalise on real-time social media conversations to drive trial for new core SKUs. High Protein, Zero Sugar While the campaign utilises a viral hook, the underlying product launch addresses serious macro-nutritional trends in the centre-store grocery aisle. The new KIND Protein MAX Granola is engineered to meet the stringent demands of health-conscious and macro-tracking consumers. Key Formulation Specs: Protein Density: Delivers 15 grams of protein per serving. Sugar Content: Formulated with 0g of sugar , a significant differentiator in the traditionally high-sugar granola category. Flavour Portfolio: Debuting in two mass-appeal profiles: Peanut Butter and Sweet & Salty Caramel . The 'Cultural IP' Strategy: Granola Meets Scottish Salmon To generate immediate brand heat, KIND tapped Rob Rausch, whose strategic gameplay and highly specific breakfast routine—hoarding and consuming smoked Scottish salmon on a hit reality competition show—recently dominated internet chatter. The promotional RISE & KIND Breakfast Box pairs two bags of the new Protein MAX Granola directly with a supply of Scottish Salmon. By officially endorsing and physicalizing an internet meme, KIND is bridging the gap between functional nutrition and entertainment. Osher Hoberman , Chief Marketing Officer at KIND North America, explained the strategy: "Partnering with Rob is just another way for us to Choose KIND, and we hope consumers recognise that we're just as obsessed with breakfast trends as the internet seems to be. Having launched our purpose-led brand platform last year, we're excited to now surprise and delight consumers with a Choose KIND moment that spotlights one of our latest product launches." Utilising the 'Drop' Model Rather than a standard sampling program, KIND is utilising the "drop" model to manufacture scarcity and urgency. The boxes are being offered for free via a dedicated microsite ( riseandkind.kindsnacks.com ), with inventory released in strictly scheduled windows. Initial Drop: Thursday, February 26 at 9:00 PM ET. Sustained Engagement: Daily weekday drops at 9:00 AM ET through Tuesday, March 3. Market Context For retail buyers, this campaign serves as a high-visibility top-of-funnel awareness driver for the KIND Protein MAX Granola line. By associating the zero-sugar, high-protein product with a recognisable cultural figure known for a "protein-forward breakfast," KIND is successfully positioning the new SKU as an essential component of the modern, high-performance morning routine. Snacking KIND Snacks Leverages Viral Reality TV Trend to Launch 'Protein MAX' Granola News February 27, 2026 Coffee & Tea Costa Coffee Launches High Protein Latte New Products General Mills Launches Honey Nut Cheerios Protein Cereal New Products ONE Brands Launches Reese's Peanut Butter Chocolate Layered Protein Bar New Products Forte Launches High Protein Frozen Bars at Costco Texas Warehouses People Snacking Health & Nutrition Marketing Food Related news

Laird Superfood has finalised a $48 million acquisition of Terrasoul Superfoods to consolidate its position in the functional nutrition market and leverage a vertically integrated supply chain. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Laird Superfood, Inc. has officially completed the acquisition of Terrasoul Superfoods, LLC for a cash consideration of $48 million. The transaction includes an additional performance-based earnout of up to $5 million, marking a significant consolidation within the superfoods and functional nutrition sector. The move follows Laird’s strategic roadmap to build a comprehensive platform for nutrient-dense, clean-label foods. For the fiscal year ending December 31, 2025, Terrasoul reported unaudited net sales of approximately $65.8 million, highlighting the scale of the newly integrated business. Financial Structure and Ownership Shift The acquisition was funded through a $60 million private placement of Series A Convertible Preferred Stock to affiliates of Nexus Capital Management LP. This investment was previously approved by stockholders in connection with the company’s prior acquisition of Navitas Organics. As a result of this incremental investment, Nexus Capital now holds approximately 71.7% of the issued and outstanding shares of Laird Superfood on a fully diluted, as-converted basis. This ownership structure underscores a strong institutional conviction in the long-term value of the functional nutrition category. Vertical Integration and Supply Chain Infrastructure A primary driver of the acquisition is Terrasoul’s vertically integrated business model. Unlike many brands that rely on third-party manufacturers, Terrasoul operates its own processing and packaging facility in Fort Worth, Texas. This infrastructure provides several key advantages for the combined entity: In-House Manufacturing: Global ingredient sourcing combined with domestic processing and fulfilment. Diversified Portfolio: An expanded range of products including nuts, seeds, dried fruits, and functional beverage mix-ins. Omnichannel Strength: Enhanced positioning across major e-commerce marketplaces, retail, and foodservice channels. Jason Vieth, Chief Executive Officer of Laird Superfood, noted that the acquisition is a strategic step toward building a premier platform in functional nutrition. Vieth emphasised that Terrasoul’s proprietary supply chain and online marketplace presence are directly aligned with the company’s priority to serve consumers at scale across multiple channels. Fit and Category Growth The deal represents an operational fit within the broader platform thesis maintained by Nexus Capital. According to the firm, Terrasoul is a high-quality asset operating within a large and expanding wellness category. The acquisition allows the combined platform to leverage a differentiated supply chain and a demonstrated ability to maintain consumer loyalty. Dennis Botts, Co-Founder and CEO of Terrasoul, indicated that the partnership represents the next phase of growth for the brand, which was built on a commitment to transparent and integrated operations. The integration is expected to drive incremental value by combining Laird’s brand equity with Terrasoul’s robust operational foundation. Business & Finance Laird Superfood Completes $48 Million Acquisition of Terrasoul Superfoods Eddie Sanders April 23, 2026 Technology Circus SE Completes Acquisition of Belgian Food Robotics Firm Alberts Business & Finance Dole Nordic Acquires Greenfood Fresh Produce Division to Expand Regional Footprint Business & Finance Vitamin Well Group Acquires EMPWR Nutrition Group Business & Finance Solina Acquires Epicurean Butter to Enhance Dairy Flavour Solutions Business & Finance Health & Nutrition Beverage Coffee & Tea Related news

Discover Meurens Natural verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Ingredients Meurens Natural Employees founded Headquarters Herve, Belgium Meurens Natural is a family-owned Belgian company, created from a restructuring operation in 1994. We process cereals and dried fruits into organic and natural ingredients for the food processing sector. Meurens Natural has been a pioneer in the organic sector for more than 30 years with its innovative Sipal® brand. We have developed a unique know-how that is 100% in line with the organic philosophy. We have become the European specialists in cereal hydrolysis and have been at the forefront of innovation due to the originality of our production process and the variety of our processed raw materials. About Meurens Natural --- Collaboration & Partnerships Meurens Natural is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Meurens Natural has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

The decision follows a rigorous evaluation of approximately 40 potential locations across Europe, with Leuna securing the bid due to its established industrial infrastructure and proximity to regional feedstocks. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom MicroHarvest , the Hamburg-based biotechnology innovator, has confirmed the site for its first commercial-scale production facility, selecting Industriepark Leuna in Saxony-Anhalt, Germany. The decision follows a rigorous evaluation of approximately 40 potential locations across Europe, with Leuna securing the bid due to its established industrial infrastructure and proximity to regional feedstocks. The new plant represents a significant step in the industrialisation of microbial fermentation for the food sector. Backed by a mid-range double-digit million euro investment and a €5.46 million federal grant , the facility is designed to produce 15,000 tonnes of sustainable protein ingredients annually. The Leuna Advantage Industriepark Leuna is one of Germany's largest chemical industrial hubs. MicroHarvest cited the site's "industrial backbone" as a decisive factor, specifically its robust utility access and logistical connections. Crucially, the location offers proximity to regional agri-food suppliers, providing a steady stream of molasses and other byproducts which serve as the primary feedstock for MicroHarvest’s fermentation process. This allows the company to execute a circular economy model, converting agricultural waste into high-value protein within a 24-hour production cycle. Funding and Scale-Up The project has received substantial public backing, securing an EEW grant (Federal Funding Programme for Energy and Resource Efficiency in Industry) of up to €5.46 million. Katelijne Bekers , Co-Founder and CEO of MicroHarvest, framed the investment as a matter of continental food security. "This project is about strengthening European supply resilience by adding a new, scalable protein ingredient pathway that is independent of seasons and climate volatility," Bekers said. "Leuna gives us the industrial backbone and the regional ecosystem to execute." Commercial Outlook With production targeted to commence in approximately two years , MicroHarvest is positioning itself to meet growing demand across three distinct sectors: Aquaculture: Seeking sustainable replacements for fishmeal. Pet Food: Driving demand for alternative, hypoallergenic proteins. Human Food: Ingredients for functional foods and meat alternatives. The company reports strong demand visibility for the planned capacity and is actively engaged in discussions with both multinational customers and mid-sized white-label manufacturers. The facility is expected to create approximately 25 high-skilled jobs in the region. Facilities MicroHarvest Selects Industriepark Leuna for First Large-Scale Microbial Protein Plant News February 13, 2026 Facilities The Magnum Ice Cream Company Invests €10M in Hungarian Production Facility Ingredients Döhler Expands Flavour Production and Innovation Capabilities in Georgia Facilities Haribo Opens New £35M Warehouse West Yorkshire Facility Facilities Harry Davis and Company Finalises Sale of Harrisburg Dairies to Patanjali Dairy USA Facilities Cultivated Business & Finance Manufacturing Related news

7 Brew is launching its "Freeze the Heat" campaign on 1 July, featuring a new Frozen Chiller menu: Firecracker 7 Energy, Maui Mocha, Orange Sherbet Shake comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom 7 Brew Coffee has announced its "Freeze the Heat" campaign, introducing five seasonal beverage offerings and a series of promotional incentives across its national network of drive-thru stands. The campaign, which commences on 1 July 2026, aims to increase transaction frequency during the summer season. Seasonal Beverage Range The campaign includes the introduction of five "Frozen Chiller" beverage options, available across the brand's coffee, energy drink, lemonade, and shake categories. The menu additions are as follows: ⚡ Firecracker 7 Energy Frozen Chiller: A blend of orange, pomegranate, and raspberry flavours. 🥥 Maui Mocha Frozen Chiller: A mocha base with tropical banana and coconut flavours. 🍍 Island Dream Lemonade Frozen Chiller: A mixture of pineapple, coconut, and vanilla flavours blended with lemonade. 🍓 Orange Sherbet Shake: A combination of orange, strawberry, and vanilla. ☕ Funnel Cake Coffee Frozen Chiller: A coffee base with white chocolate, vanilla, and salted caramel. Promotion To support the product rollout, 7 Brew has structured a series of promotional offers scheduled throughout July to encourage customer engagement: Independence Day Bundle (4 July): A "Fill-A-Tray" promotion offering four medium drinks for $17. Jackpot Day (7 July): Customers purchasing two medium or large beverages receive a limited-edition accessory, available while stocks last. Chiller Nights (20 July – 24 July): A buy-one-get-one-free offer on Frozen Chillers from 7 p.m. until the close of operations. Operational Context 7 Brew currently operates over 700 locations across 38 states, having added more than 500 stands to its footprint since 2023. The brand utilises a double-lane, drive-thru-only service model, which the company states is capable of processing more than 1 million drinks daily across its seven core beverage categories. This operational structure is intended to maintain high throughput and consistency as the company expands its national presence. New Products 7 Brew Launches Freeze the Heat Frozen Chiller Lineup Eddie Sanders June 30, 2026 Foodservice White Castle and Garage Beer Launch Summer Collaboration Foodservice Subway Canada Expands Menu with New Customisable Hot Dog Offering Business & Finance Southpaw Expands QSR Portfolio with Acquisition of 43 Taco Bell Locations Foodservice Wingstop Introduces Sweet Heat Chamoy Flavour Energy Drinks New Products Beverage Foodservice Related news

Starbucks Japan has unveiled its comprehensive 2025 holiday beverage lineup, launching four days ahead of Halloween with the introduction of the Strawberry & Joyful Medley Tea Frappuccino and complementary seasonal offerings. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Starbucks The Newsroom Coffee chain introduces "Joyful Medley – Connected by Joy" theme for Christmas season with innovative tea-based beverages Starbucks Japan has unveiled its comprehensive 2025 holiday beverage lineup, launching four days ahead of Halloween with the introduction of the Strawberry & Joyful Medley Tea Frappuccino and complementary seasonal offerings. The early release strategy demonstrates the competitive dynamics in Japan's premium beverage market, where seasonal product launches drive significant consumer engagement and revenue. The centerpiece of this year's holiday menu is the Strawberry & Joyful Medley Tea Frappuccino , featuring Starbucks Japan's signature winter tea blend enhanced with mirabelle plum. The beverage showcases sophisticated layering techniques with: Strawberry pulp chunks in the base layer Creamy milk tea blend in diagonal layered presentation Whipped cream topped with freeze-dried strawberries Optional holiday-themed mini cookies (ribbon, snowman, bear, and doll shapes) Available exclusively in Tall size and iced format, the Frappuccino is priced from 687 yen (approximately $4.50 USD), positioning it as a premium seasonal offering. Beverage Portfolio The Joyful Medley tea blend serves as the foundation for multiple holiday beverages, combining strong black tea with oolong, jasmine, and apricot components. For 2025, Starbucks has enhanced the blend with mirabelle plum, creating what the company describes as a "gorgeous yet deep and rich flavour" profile. The tea blend is available as a retail product in 12-bag boxes priced at 1,680 yen ($11.03 USD), targeting home consumption and gift-giving markets during the holiday season. The holiday menu includes the Strawberry Mousse & Joyful Medley Tea Latte , available in both hot and iced formats across all size options from Short to Venti (570-710 yen). This beverage combines tart strawberry mousse with the signature tea blend, offering customers temperature and size flexibility not available with the Frappuccino variant. Returning favorites include: Joyful Medley Tea Latte (from 520 yen) - the core tea blend in traditional latte format Gingerbread Latte - featuring spiced gingerbread cookie flavoring Interactive Customer Experience Elements Starbucks Japan has introduced holiday-themed mini cookies as add-on items, sold separately to enhance customer engagement. The cookies are randomly selected by baristas, creating what the company describes as "the same sense of excitement as receiving a Christmas gift." This gamification element represents an innovative approach to upselling and customer experience enhancement. Market Positioning and Strategy The "Joyful Medley – Connected by Joy" theme emphasizes emotional connection and community building through shared beverage experiences. This positioning aligns with broader industry trends toward experiential marketing and emotional brand engagement, particularly relevant in Japan's relationship-focused business culture. The early October 27 announcement, preceding Halloween by four days, demonstrates Starbucks Japan's aggressive seasonal marketing strategy designed to capture market share before competitors launch their holiday offerings. All holiday beverages and merchandise become available November 1, 2025, replacing the current Halloween-themed products including the Halloween Frappuccino and seasonal drinkware collection. This transition strategy ensures continuous seasonal relevance and maintains customer interest through frequent menu rotations. Industry Context The launch reflects several key trends in Japan's food and beverage sector: Premium positioning through unique flavor combinations Visual presentation as a key differentiator Seasonal limited-time offerings as revenue drivers Integration of traditional Japanese tea culture with Western coffee shop concepts Interactive elements to enhance customer engagement The emphasis on tea-based beverages also acknowledges Japan's strong tea culture while maintaining Starbucks' coffee-centric brand identity, demonstrating successful localization strategies in international markets. Market Implications This product launch positions Starbucks Japan to compete effectively during the critical holiday season, when beverage sales typically peak. The combination of premium pricing, unique flavors, and interactive elements creates multiple revenue streams while building brand loyalty through memorable customer experiences. The early launch timing also allows Starbucks to establish market presence before competitors, potentially influencing consumer holiday beverage preferences and purchasing patterns. Coffee & Tea Starbucks Japan Launches 2025 Holiday Menu with Strawberry & Joyful Medley Tea Frappuccino News October 29, 2025 Coffee & Tea Lavazza and Müller Launch Italian-Inspired Ready-to-Drink Coffee Range New Products Nescafé Launches KitKat and Lion Flavoured Coffee Coffee & Tea Paramount Coffee Debuts Joe Knows Coffee Beverage Alaska and Hawaiian Airlines Expand Summer Onboard Beverage Selection Foodservice Coffee & Tea Related news

Suntory Beverage & Food GB&I is relaunching the fan-favourite Lucozade Energy Grafruitti in a zero-sugar format to capitalise on nostalgic flavour trends and the significant growth of the health-conscious energy drink segment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Soft drinks Suntory The Newsroom Suntory Beverage & Food GB&I has confirmed the permanent reintroduction of Lucozade Energy Grafruitti. Following sustained consumer demand and social media advocacy, the flavour will return to the UK market on April 1. In a strategic move to align with health-conscious purchasing habits, the product is being launched exclusively as a zero-sugar variant. The relaunch aims to leverage the "nostalgia" trend within the soft drinks category while addressing the shift toward sugar-free alternatives. According to SBF GB&I, one in every two new product development (NPD) sales in the soft drinks sector is now within the zero-sugar segment. Focus on Zero Sugar The reintroduction of the mixed berry and citrus flavour profile is part of a broader effort to maintain Lucozade’s position as a primary driver of category growth. In 2025, the brand accounted for 8% of total soft drinks growth, contributing to a 3.1% increase in value and a 3.3% increase in volume within the energy category. By matching the flavour profile of the original 2015 special edition while removing the sugar content, SBF GB&I intends to offer a balanced choice that does not compromise on the taste expectations of long-term brand loyalists. The company has identified significant potential for incremental sales through this launch. Previous flavour innovations, such as Blucozade, saw 60% of sales coming from customers new to the category or additional to standard purchases. Adrian O’Brien, Brand Director for Lucozade, stated that the appetite for new and returning flavours remains high. The brand anticipates that Grafruitti will drive additional footfall and sales opportunities for retailers across grocery, convenience, wholesale, and e-commerce channels. The product will be available in both 500ml and 900ml formats, featuring a refreshed visual identity. Marketing Campaign and Launch To support the rollout, Lucozade is launching a £2.3 million integrated marketing campaign titled "Back for the Believers." Starting in mid-March, the social-led strategy will incorporate: Direct consumer engagement using quotes from fans who campaigned for the flavour's return. Out-of-home (OOH) advertising and in-store activations. Influencer partnerships and extensive social media content. The campaign is designed to peak during the summer season, traditionally the high-demand period for the energy drink segment. By involving the consumer base in the narrative of the relaunch, SBF GB&I aims to foster high levels of brand advocacy and ensure a successful re-entry for the Grafruitti variant. Energy Drinks Lucozade Energy Grafruitti Returns to UK Market Eddie Sanders April 7, 2026 Energy Drinks Monster Energy Launches Oscar Piastri Limited Edition Cans New Products Alani Nu Partners with Becky G to Launch Purple Cotton Candy Energy Drink Energy Drinks New Monster Energy Lando Norris Zero Sugar Gold Can New Products Sneak Launches Judge Dredd Mega Berry Energy Flavour Energy Drinks Beverage Soft drinks Related news

Supergoop! founder Holly Thaggard and son Will Thaggard have launched WaterOuai, a premium canned water brand utilising advanced SUPERCAN. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The premium beverage sector is witnessing a significant convergence between clean-label packaging innovation and the broader wellness movement. Holly Thaggard, the founder of the prominent sun protection brand Supergoop!, has partnered with her son, Will Thaggard, to launch WaterOuai. This new venture represents a strategic crossover of Thaggard’s "prevention-first" brand philosophy from dermatological skincare into daily hydration. Sourced from the Edwards Aquifer, a historic limestone formation in the Texas Hill Country, the artesian water brand aims to disrupt the bottled water category by shifting the consumer conversation from the liquid itself to the material safety of the packaging. By executing a launch anchored in material transparency and targeted B2B institutional partnerships, the brand seeks to establish a high-margin foothold in the premium hospitality, corporate wellness, and education channels. Material Science and the SUPERCAN Solution For packaging engineers and product developers, the primary technical differentiator of WaterOuai is its proprietary SUPERCAN packaging technology. While the aluminium can is widely celebrated for its high circularity and recyclability metrics compared to single-use plastics, standard beverage cans frequently rely on internal, solvent-based epoxy sprays applied after the can is formed. These post-shaping linings can be uneven and often contain BPA, other bisphenols, or volatile organic compounds (VOCs). The SUPERCAN platform addresses these material vulnerabilities through a highly precise, pre-forming application process: Uniform Barrier Pre-Application: A solid polyethene terephthalate (PET) barrier is laminated directly onto the flat aluminium sheet before the physical can is stamped and formed. This ensures a perfectly uniform, highly durable interior lining that prevents the water from ever contacting the raw metal. Prevention of Chemical Leaching: By omitting standard solvent-based spraying and thermal curing, the package is manufactured entirely without BPA, bisphenols, PFAS, phthalates, or heavy metal catalysts. Lower-Emission Manufacturing: The pre-lamination method avoids solvent-based curing, significantly reducing volatile emissions, lowering overall water consumption, and aligning with modern corporate scope emissions reduction targets. By engineering a package that treats the container as an extension of ingredient integrity, the brand provides a commercial solution to the rising consumer anxieties surrounding chemical migration. Microplastic Awareness The commercial launch of WaterOuai comes amid escalating scientific and public concern regarding microplastic and nanoplastic contamination in standard consumer packaged goods. Recent analytical studies have estimated that water distributed in traditional plastic bottles can contain upwards of 200,000 microscopic plastic fragments per litre. This data has sparked a major shift in the purchasing behaviour of health-literate demographics, who are actively seeking out plastic-free alternatives for daily consumption. By presenting a certified plastic-free, highly recyclable aluminium format, the brand targets these risk-averse consumers. Rather than positioning the product as a generic commodity, the marketing strategy highlights the physical can as a protective shield, elevating the packaging from a basic vessel into an active wellness asset. Partnerships over Mass Retail To secure immediate brand authority and establish premium margins, WaterOuai is bypassing traditional mass-market grocery channels during its initial rollout. Instead, the company is deploying a highly curated B2B partnership model, placing the product directly into high-end environments where wellness, luxury hospitality, and performance intersect. The brand's early distribution network is segmented into high-value service verticals: Luxury Hospitality Banners: Securing placement at ultra-premium destinations, including Hotel Jerome in Aspen and The Post Oak Hotel in Houston, placing the brand in front of affluent, experience-driven travellers. Clinical Wellness and Athletic Spaces: Partnering with longevity medicine leader Fountain Life and the Aspen Snowmass Rodeo to reinforce the brand's performance and preventative health credentials. Premium Travel and Aviation: Placing the product on Jet Linx Aviation flights, targeting corporate executives and private aviation clients who prioritise wellness-oriented amenities. Elite Educational Institutions: Aligning with independent schools, such as the Episcopal School of Dallas and the San Antonio Academy, to address parental demands for plastic-free, toxin-free environments for developing children. This institutional distribution model allows WaterOuai to build strong localised velocity and establish luxury credentials before executing broader e-commerce scaling via Amazon and its proprietary digital storefront. For category buyers, the launch illustrates how emerging beverage brands can successfully combine material science with high-end, closed-loop B2B networks to command premium market space. New Products Supergoop Founder Launches WaterOuai to Address Microplastic Exposure in Hydration Eddie Sanders May 27, 2026 New Products Tom Brady Partners with Gopuff to Launch Good Nut Organic Coconut Water Range New Products Saratoga Spring Water Launches Saratoga Collection Flavoured Sparkling Range New Products DASH Water Expands Sparkling Range With Pink Lady Apple Flavour Water Coca-Cola Targets Water Security in Tanzania with $1.94M Investment Safety & Quality Water New Products Beverage Packaging Related news

Bob's Red Mill, a heritage leader in the natural foods and whole grain sector, has announced a strategic expansion of its breakfast portfolio with two new oat-based innovations: Chocolate Chip Instant Oatmeal Packets and Chocolate Hazelnut Overnight Protein Oats. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Bob's Red Mill , a heritage leader in the natural foods and whole grain sector, has announced a strategic expansion of its breakfast portfolio with two new oat-based innovations: Chocolate Chip Instant Oatmeal Packets and Chocolate Hazelnut Overnight Protein Oats . The launch capitalises on the sustained consumer demand for convenient, "craveable" breakfast solutions that do not compromise on nutritional density or clean-label ingredients. By introducing indulgent flavour profiles to its core oat competency, the 40-year-old brand is targeting modern shoppers seeking quick morning meals that balance health with comfort. Product Specs: Instant and Overnight Formats The two new SKUs address different preparation preferences within the convenience breakfast category, utilising Bob's Red Mill's established supply chain for high-quality, whole grains. Chocolate Hazelnut Overnight Protein Oats: Tapping into the booming functional food trend, this product utilises the brand's proprietary "Protein Oats" to deliver 10g of protein per serving without the use of added protein powders or isolates. The formulation is designed for simple, cold preparation—requiring consumers only to add milk and chill overnight—delivering a rich chocolate and crunchy hazelnut profile. Chocolate Chip Instant Oatmeal Packets: A line extension to the brand's existing gluten-free and Non-GMO Project Verified instant oatmeal range. Featuring the company's signature four-oat blend, the packets are formulated to deliver a "scratch-quality" homemade taste and texture in just three minutes, providing a solid source of dietary fibre. Evolving with the Consumer Daniel Barba , Vice President of Marketing at Bob's Red Mill, highlighted the brand's focus on adapting to shifting morning routines. "Our goal is to continually evolve with how people are eating today," Barba stated. "These new oat offerings pair rich, craveable flavours with the nourishment of whole grains, making it easier to enjoy a breakfast that's convenient, thoughtfully made and unmistakably Bob's Red Mill." The 'Moregetherness' Movement To support its continued brand evolution, Bob's Red Mill is rolling out a new community-centric marketing platform dubbed the "Moregetherness" movement (a portmanteau of more and togetherness ). The campaign is designed to foster brand loyalty by positioning food as a catalyst for community connection and simple acts of kindness. As part of this initiative, the brand is leveraging high-profile digital creator partnerships, notably teaming up with cookbook author Ben Siman Tov (@bengingi) to drive culinary inspiration. Furthermore, the brand is executing a collaborative cross-marketing strategy, aligning with a suite of complementary "better-for-you" CPG brands to showcase recipe integrations and shared values. Partner brands in this initiative include Applegate Naturals, Runamok, Watkins, California Olive Ranch, St. Dalfour, and Nancy's Probiotic Foods , creating a halo effect across multiple centre-store and perimeter grocery categories. New Products Bob's Red Mill Expands Breakfast Portfolio with Indulgent Oat Innovations and Natural Protein News February 25, 2026 New Products General Mills Launches Honey Nut Cheerios Protein Cereal New Products Kevins Natural Foods Expands into Breakfast Segment with Scramble Starters New Products Sweet Loren's Enters Breakfast Category with Ready-to-Bake Scones and Oatmeal Bars New Products Purely Elizabeth Expands into Protein Category with Whole Food Granola Launch New Products Health & Nutrition Food Related news

Red Bull Sugarfree Lilac Edition, a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Red Bull The Newsroom Red Bull is expanding its sugar-free portfolio in the UK with the launch of the Red Bull Sugarfree Lilac Edition , a new grapefruit and blossom-flavoured variant developed in response to strong consumer interest in lighter, flavour-forward functional beverages. The new edition builds on the growing demand for sugar-free energy drinks, particularly among consumers seeking functional performance without compromising on taste. According to Red Bull, extensive flavour testing and consumer research revealed that 75% of energy drink buyers would be likely to purchase an energy drink featuring grapefruit and blossom notes — insights that directly informed the development of the Lilac Edition. The Red Bull Sugarfree Lilac Edition will debut across UK wholesale channels from 9 June , with a broader rollout to convenience and grocery retailers in July . The product will be available in 250ml, 335ml, and 473ml cans , as well as a 250ml four-pack , offering flexible formats to meet both on-the-go and multi-buy shopper needs. The launch comes as the flavoured functional energy drink segment continues to expand rapidly. According to Kantar data , the category now caters to more than 12 million UK consumers . Kantar’s research also found that 18% of Red Bull Edition NPD shoppers were new to the functional energy drink market in the past year — underscoring Red Bull’s effectiveness in driving category penetration and attracting incremental buyers. The Lilac Edition joins Red Bull’s existing sugar-free flavour lineup, reinforcing the brand’s strategy to offer variety and innovation in a competitive, fast-evolving energy drink sector. With its combination of refreshing flavour, zero sugar, and functional energy benefits, the Lilac Edition aims to appeal to both loyal Red Bull consumers and new entrants exploring the sugar-free energy space. Energy Drinks Red Bull Expands Sugar-Free Range with New Lilac Edition in the UK News June 25, 2025 Energy Drinks Red Bull Expands Seasonal Portfolio With Sudachi Lime Summer Edition Energy Drinks Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide Energy Drinks Red Bull Targets 'Quitter's Day' with Strava Challenge and NSF-Certified Zero Sugar Push Energy Drinks Tesco to launch exclusive Red Bull advent calendar for limited one-week run Energy Drinks New Products Beverage Soft drinks Related news

Planet Doughnut is entering the automated retail sector with a 24/7 vending machine at its Shrewsbury bakery, signalling a strategic shift toward unattended retail to drive round-the-clock sales and geographic expansion. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Shrewsbury-based Planet Doughnut has announced the installation of a 24/7 vending machine at its Battlefield Industrial Estate headquarters. The move marks the company’s first entry into the unattended retail space, providing customers with round-the-clock access to its product range outside of traditional operating hours. The automated unit, located on Knights Way, is stocked daily with the company’s core and limited-edition doughnut ranges alongside branded merchandise. The launch serves as a pilot for a potential wider rollout across towns, cities, and corporate workplaces. Automated Convenience The implementation of vending technology allows Planet Doughnut to capture "after-hours" demand without the overhead costs associated with staffed retail units. This strategy aligns with a broader trend in the bakery sector toward "micro-retail" and unattended points of sale, which have gained traction as high-street footfall fluctuates. Alice Turnbull, Head of Marketing at Planet Doughnut, indicated that the concept introduces a new distribution channel to the local market. By utilising the company’s SALSA-accredited bakery site for the initial installation, the business can monitor inventory turnover and consumer preferences in a controlled environment before scaling to high-traffic third-party locations. A critical factor in the success of the vending model is the maintenance of product quality and freshness. Planet Doughnut utilises a vegan dough formulation for its handcrafted products, which offers a shelf life of up to 72 hours. Key operational features of the new model include: Daily Restocking : Ensuring product rotation and freshness. Climate Control : The machine is designed to maintain the integrity of the glazes and fillings. Product Mix : A combination of standard inventory, limited-run seasonal flavours, and non-perishable merchandise to maximise transaction value. Founded in 2017 as a home-based operation by Duncan and Samantha McGregor, Planet Doughnut has undergone significant institutional growth. Following its acquisition by the Delves family in 2025, the business has focused on scaling its production capabilities and expanding its B2B footprint. Currently, the brand supplies a diverse range of sectors, including: Holiday and theme parks Farm shops and garden centers Football stadiums and music venues The exploration of vending solutions for artisanal products reflects a maturing "grab-and-go" market in the UK. For bakery operators, the model offers a low-friction entry into high-density environments such as transportation hubs and office complexes. As Planet Doughnut evaluates the performance of the Shrewsbury unit, the industry will be watching to see if the model can be effectively replicated in more competitive urban centres. The success of this pilot could provide a blueprint for other artisanal bakery brands looking to scale their physical presence with minimal capital expenditure compared to traditional brick-and-mortar expansion. Bakery Planet Doughnut Expands with Vending Solution in UK News April 9, 2026 New Products Krispy Kreme Unveils Patriotic Doughnut Collection for 250th Independence Day New Products Dunkin Launches Seasonal Patriotic Menu New Products Shipley Donuts Launches Limited Edition Patriotic Pack for July New Products Krispy Kreme Launches Summer Doughnut and Chiller Collection across US Bakery Snacking Business & Finance New Solutions Related news

Discover Fruit d’Or verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Fresh Produce Fruit d’Or Employees founded Headquarters Villeroy, QC G0S, Canada A leader in cranberry and wild blueberry processing, Fruit d’Or ranks first worldwide for growing organic cranberries, and second as an organic wild blueberry processor. By upholding the highest quality standards, the company has built a name for itself and a reputation for excellence. Fruit d’Or offers processors and distributors from different industries a wide range of cranberry and wild blueberry products: Dried fruits • Concentrate • Powders • Juice • Purees About Fruit d’Or --- Collaboration & Partnerships Fruit d’Or is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Fruit d’Or has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing