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7 Brew Coffee has announced its "Freeze the Heat" campaign, introducing five seasonal beverage offerings and a series of promotional incentives across its national network of drive-thru stands. The campaign, which commences on 1 July 2026, aims to increase transaction frequency during the summer season.
Seasonal Beverage Range
The campaign includes the introduction of five "Frozen Chiller" beverage options, available across the brand's coffee, energy drink, lemonade, and shake categories. The menu additions are as follows:
⚡ Firecracker 7 Energy Frozen Chiller: A blend of orange, pomegranate, and raspberry flavours.
🥥 Maui Mocha Frozen Chiller: A mocha base with tropical banana and coconut flavours.
🍍 Island Dream Lemonade Frozen Chiller: A mixture of pineapple, coconut, and vanilla flavours blended with lemonade.
🍓 Orange Sherbet Shake: A combination of orange, strawberry, and vanilla.
☕ Funnel Cake Coffee Frozen Chiller: A coffee base with white chocolate, vanilla, and salted caramel.
Promotion
To support the product rollout, 7 Brew has structured a series of promotional offers scheduled throughout July to encourage customer engagement:
Independence Day Bundle (4 July): A "Fill-A-Tray" promotion offering four medium drinks for $17.
Jackpot Day (7 July): Customers purchasing two medium or large beverages receive a limited-edition accessory, available while stocks last.
Chiller Nights (20 July – 24 July): A buy-one-get-one-free offer on Frozen Chillers from 7 p.m. until the close of operations.
Operational Context
7 Brew currently operates over 700 locations across 38 states, having added more than 500 stands to its footprint since 2023. The brand utilises a double-lane, drive-thru-only service model, which the company states is capable of processing more than 1 million drinks daily across its seven core beverage categories.
This operational structure is intended to maintain high throughput and consistency as the company expands its national presence.
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