Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category. Maison Perrier® has announced a significant diversification of its portfolio with the launch of Maison Perrier French Kiss , the brand's first-ever sweetened sparkling water innovation. Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category. The launch is engineered to bridge the gap between premium sparkling water and the booming "gut health" soda market. By incorporating real fruit juice and prebiotics, Maison Perrier is positioning the product to appeal to consumers seeking flavour and function without the high sugar content of traditional soft drinks. Prebiotics and Low Sugar The defining feature of the French Kiss range is its functional profile. Unlike standard flavoured sparkling waters, this formulation includes: Prebiotics: Delivers 6 grams of fibre per can to support digestive health. Real Fruit Content: Contains at least 10% real fruit juice . Low Sugar: Sweetened naturally with less than 1 gram of sugar per serving. This specification sheet places the product in direct competition with functional soda disruptors, offering a "refined" European alternative in the prebiotic aisle. Flavor Portfolio The range debuts with four dual-fruit flavour combinations, bottled in the south of France: Blackberry & Lemon Peach & Cherry Mango & Coconut Raspberry & Lime Molly Lyons , Senior Marketing Manager at Maison Perrier, described the launch as a "vibrant new chapter" for the portfolio. "With French Kiss, we're proud to introduce our first-ever sweetened sparkling water," Lyons stated. "Inspired by our French heritage, it blends Parisian sophistication with a burst of fruit-forward flavours and a prebiotic twist, which complements our existing offerings while pushing the boundaries of refreshment." Commercial Rollout and Distribution Strategy Maison Perrier is executing a phased retail rollout to build momentum throughout Q1 2026. Immediate Availability: The product is currently listed on Amazon and at Harris Teeter . Phase 2 (Mid-to-Late February): Expansion into Target and Publix . Phase 3 (Early April): Nationwide availability across all major retailers. Pricing: The line carries a suggested MSRP of $8.49 for a 6-can pack, positioning it in the premium functional beverage tier. The Newsroom New Products Maison Perrier Enters Functional Beverage Market with ‘French Kiss’ Prebiotic Line News February 11, 2026 New Products Health & Nutrition Beverage Soft drinks Related news Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Beverage Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion New Products WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range Energy Drinks Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership

FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Food & Beverage Industry's 360 Source Welcome to the ultimate platform for food and beverage professionals, where technology meets industry expertise. Our AI-driven solutions provide you with a comprehensive, 360-degree view of the food and beverage sector. Get Started Explore Features Supplier POS Hero Ltd Interactive POS till system with moblie app We provide integrated till systems that allow customers to track purchases Soft Drinks Pepsi® Launches Pepsi Prebiotic Cola Pepsi Prebiotic Cola contains 5 grams of cane sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fibre, creating a lighter, functional twist on classic cola without compromising flavour. Eddie Sanders CEO - FNBX Daily users 300+ Your F&B Tools & Insights — All in One Place FNBX is a 360 platform designed to bring the entire food and beverage industry together — from startups and suppliers to established brands, investors, innovators, and operators. Every part of the platform is built around one goal: helping the industry move forward, together. Explore the full list of tools here >> The Newsroom News A customisable, focused news feed that gives every user a tailored view of the developments that matter most to them. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. Read more The Agenda Networking Stay ahead of industry trends by attending the key events that matter most to your business. Whether you're looking to network, learn about new technologies, or find opportunities for growth, The Agenda helps you plan your next move with ease. 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Launching 2026 Latest from The Newsroom The Newsroom New Products Tony's Chocolonely Launches New ‘Filled’ Bar Innovation Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Beverage AG Barr Acquires Fentimans and Frobishers in £51M Premium Soft Drinks Push The company confirmed the completion of a £38 million deal to acquire Hexham-based botanical brewer Fentimans on Monday, funded through a combination of cash and debt Hello! 👋 Your F&B tools and insights — all in one place. 👉 Continue setting up profile & customise your experience ✨ Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. 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The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. Voodoo Ranger , the New Belgium Brewing brand widely recognised as America's #1 IPA, has announced its most aggressive entry into the high-octane craft segment yet. The company is launching G-Force Supercharged Juicy IPA , an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. The launch represents a strategic evolution for the brand, marking its first-ever "singles-only" product release. Packaged exclusively in 19.2 oz cans , the SKU is engineered to maximise velocity in the impulse cooler, a fixture where Voodoo Ranger currently claims substantial market share. Dominating the Convenience Channel Voodoo Ranger has effectively cornered the market on high-ABV, fruit-forward IPAs in the convenience sector. According to company data, approximately one in three craft singles sold in convenience stores is a Voodoo Ranger product. The G-Force launch builds upon the proven "Force" product architecture established by: Juice Force (2022) Fruit Force (2023) Tropic Force (2024) These predecessors have consistently ranked among the country's top-selling IPAs, validating the consumer demand for "high-impact" liquids that deliver flavour intensity alongside higher alcohol content. Product Innovation: 'Taking it to Eleven' G-Force pushes the technical boundaries of the "Juicy IPA" style by stabilising a massive 11% ABV within a palatable mango-forward profile. This formulation addresses the "flavor-seeker" demographic that prioritizes taste over traditional bitterness, even at high strengths. Kiron Chakraborty , Marketing Director of Voodoo Ranger, explained the rationale: "With the enormous response to Tropic Force and Juice Force, we asked ourselves, 'How do you top a ten? You take it to eleven.' Even at 11% ABV, G‑Force tastes exactly like a Voodoo Ranger should: super juicy, full of flavor, and built for lift‑off." Strategic Implications for Retailers By designating G-Force as a singles-only launch, Voodoo Ranger is signaling a clear focus on the immediate consumption occasion . Unlike 6-packs which drive pantry loading, the 19.2 oz single-serve format is a key margin driver for convenience retailers, offering a higher ring at a lower entry price point for consumers. This move allows retailers to rotate high-velocity innovation through their single-serve doors without committing shelf space to larger multipacks initially. The Newsroom New Products Voodoo Ranger Escalates ABV Wars with 11% 'G-Force' Triple IPA Launch News February 11, 2026 New Products Beverage Alcohol Related news Alcohol Heineken Completes Acquisition of FIFCO, Fortifying Central American Foothold Business & Finance BrewDog to Cease Production of Spirits Brands at Aberdeenshire Distillery Beverage AB InBev Secures Exclusive UK Partnership with Live Nation for Festivals and Venues Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site

In the ever-evolving food and beverage sector, staying updated is crucial. The Newsroom delivers fast-moving industry developments and breaking news directly to your fingertips. From regulatory changes to product innovations and market shifts, our real-time updates ensure you're always in the know. Perfect for busy professionals who need to keep up with fast-paced trends, The Newsroom is your trusted source for all things food and beverage. Tony's Chocolonely Launches New ‘Filled’ Bar Innovation Tony’s Chocolonely, the impact-led chocolate company on a mission to end exploitation in the cocoa industry, has announced a significant evolution of its product portfolio with the launch of a new 'Filled' range. New Products Voodoo Ranger Escalates ABV Wars with 11% 'G-Force' Triple IPA Launch The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. New Products New Products Maison Perrier Enters Functional Beverage Market with ‘French Kiss’ Prebiotic Line Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category. Read more > People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Energy Drinks Customise Feed Categories Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water Menu Close Customise Your Experience Select the topics you would like to customise your feed with. This can be resubmitted later if you would like to update your topics. Agriculture Alcohol Bakery Beverage Business & Finance Coffee & Tea Confectionery Cultivated Dairy Energy Drinks Facilities Flavours & Colours Food Foodservice Fresh Produce Health & Nutrition Ingredients Legal Logistics & Supply Chain Manufacturing Marketing Meat & Seafood New Products New Solutions Packaging People Plant-based Retail Safety & Quality Sauces Snacking Soft drinks Sustainability Technology Water There seems to be an issue, please try again or contact our team. Successfully submitted, reloading FNBX, if this doesn't automatically refresh then please refresh your page. Submit Close Close Latest news Sauces February 11, 2026 Long John Silver’s Enters Retail CPG Market with Kroger Tartar Sauce Partnership The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season, a peak consumption period for the seafood category in both foodservice and retail. Foodservice February 10, 2026 Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Energy Drinks February 10, 2026 Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. New Products February 10, 2026 Purely Elizabeth Launches Collagen-Infused Granola Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Dairy February 10, 2026 Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours Ben & Jerry's, the Unilever-owned ice cream giant, has announced a significant expansion of its Sundaes product line, introducing three new flavours to capitalise on the platform's runaway success in 2025. Health & Nutrition February 10, 2026 CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology. prev Next Explore trending topics Beverage Ingredients US Beer New products Packaging Enegry drinks Soft drinks Seasonal launches AI Subscribe to weekly updates Email* Yes, subscribe me to your newsletter. Submit Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Revives 'Brownie Batter' Donut and Debuts 'Toxic Ex-Presso' in Expansive Valentine's LTO Coffee & Tea Paris Baguette Unveils 'Pink Velvet' Menu Featuring Ruby Chocolate and Heart-Shaped Cakes for Valentine's Day Food HelloFresh Partners with Betches Media for 'The Galentine’s Dinner Edit' to Capture At-Home Social Occasions Trend Highlight Valentine's Day

FNBX is an all-in-one platform for the food and beverage industry — connecting professionals, insights, news, launches, and events in one dynamic ecosystem. Exclusive Insight Lettuce Explain: The Cost of Freshness & The Waste War This analysis dissects the retail ecosystem through three primary lenses: Waste, Cost, and Quality. It contrasts the efficiency of supermarket supply chain by integrating data from the United Kingdom, the United States, and Japan, and leveraging recent developments from industry titans. Read more 30x Surge in Amazon Grocery Sales Latest from The Newsroom The Newsroom New Products Voodoo Ranger Escalates ABV Wars with 11% 'G-Force' Triple IPA Launch The company is launching G-Force Supercharged Juicy IPA, an 11% ABV Triple IPA designed specifically to dominate the grab-and-go convenience channel. New Products Maison Perrier Enters Functional Beverage Market with ‘French Kiss’ Prebiotic Line Launching in time for the Valentine's Day trading period, the new line marks a strategic pivot from the brand's traditional unsweetened mineral water roots into the high-growth functional beverage category. Sauces Long John Silver’s Enters Retail CPG Market with Kroger Tartar Sauce Partnership The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season, a peak consumption period for the seafood category in both foodservice and retail. People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. Foodservice Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. Exclusive Interview The Shelf Presence Problem Facing a "recessive" shelf presence amid national expansion, Pete Marino, President of Lofted Spirits, uncovers the reasoning behind a disruptive new packaging system designed to balance modern innovation with authentic whiskey cues. Pete Marino President of Lofted Spirits What sparked the decision to redesign the packaging right now? As Bardstown Bourbon has continued to expand across the U.S., we recognised we had a chance to build upon our visual identity and develop a packaging system that is iconic, disruptive, and modern. Our current packaging came with a number of challenges as we’ve grown. It was recessive on the shelf; it was difficult at any distance to separate the core, everyday expressions from the limited releases. We wanted our new packaging to mirror our ambitions to push the bourbon category forward. What was the main brief you gave the design team? What was the #1 goal? The new system was built to ‘work harder’ on shelf: bold typography and secondary labels improve visibility, clearer bar calls simplify navigation, and an updated color system strengthens SKU separation. Consumers will see clearer labels and bolder design that make it easier to choose the right bottle for your taste or to spot your favorite on the shelf or behind the bar. How do you expect this new look to help you against competitors on the shelf? Everything we do at Bardstown Bourbon Company is about pushing the boundaries of bourbon. The new packaging reflects that. It’s more than just bold fonts and colours. It is inherently different on the shelf from what anyone else in the category is doing. And like all we do at Bardstown Bourbon Co., it was done with intention. Every thoughtful detail—from the modern colour palette and type face, premium materials to the debossed topographical map of Bardstown—bridges innovation with authenticity. Premium materials bring an elevated visual and tactile experience aligned with the whiskey’s award-winning quality that bourbon enthusiasts have embraced. What future plans do you have for the product range? We’re continuing to expand what it means to be a modern American Whiskey. We’re aligning our visual identity to be more reflective of who we are: innovative, premium, and built for what’s next. Later this year, we will roll out a new package for our annual limited releases – Discovery and Collaborative series. And our liquid innovations will continue to prove again and again that there’s Nowhere We Won’t Go. Trending Insights The Insight Lab IKEA’s 2026 Report: Rise of "Sofa Dining" and the "Messy Reality" of Global Kitchens The era of the pristine, Instagram-perfect dinner party may be officially over. According to the newly released IKEA Cooking & Eating Report 2026, the global kitchen is defined by "comfortable chaos," where traditional rituals are being rewritten by screen time, shrinking living spaces, and a desire for comfort over convention. Food Report February 10, 2026 Rise Baking Company 2026 Bakery Trends: Indulgence, Efficiency, and 'Clean' Formulations Rise Baking Company, a major supplier to the North American bakery industry, has released its strategic outlook for 2026. The company aims to offer solutions made with colours from natural sources across its entire portfolio by the end of 2026. Bakery Report February 10, 2026 FDA Updates Labelling Guidance and Approves New Natural Colour Additives in Shift Away from Petroleum Dyes The U.S. Food and Drug Administration (FDA) has announced a significant update to its labelling policies and colour additive approvals, marking a major step in the agency’s ongoing initiative to remove petroleum-based synthetic colours from the nation’s food supply. Flavours & Colours Report February 9, 2026 Absolut Partners with TABASCO® Brand to Launch Spicy Vodka January 28, 2026 Monin Targets 'Swicy' and Nostalgia Trends with Hot Honey and Maple Pecan Pie Launch February 5, 2026 Jolly Rancher Taps into ‘Swicy’ Trend with Heat Wave Gummies and VeeFriends Partnership January 30, 2026 Sargento Heats Up Dairy Aisle with 'Hot & Spicy' Slices and New 'Cheese + Crunch' Balanced Breaks January 28, 2026 Cedar’s Foods Targets 'Swicy' Trend with Limited-Edition Pineapple Jalapeño Hummus at Kroger January 28, 2026 Hotel Chocolat Debuts 'Fire & Ice' Drinking Chocolate with Habanero and Peppermint for National Hot Chocolate Day January 27, 2026 Frank's RedHot Expands Portfolio with Four New Flavours Ahead of Big Game Watching Window January 22, 2026 Wingstop Expands 'Sweet-Heat' Portfolio with Limited-Time Hot Honey Trio Nationwide January 20, 2026 TREND WATCH: WINTER 2026 The "Swicy" Takeover This month's data shows a massive spike in Sweet + Spicy flavour profiles. From Absolut Vodka's new Spicy Vodka to McDonald's Hot Honey menu, the "Swicy" trend is dominating the shelf. Spicy confectionery and sweets Hot Honey Flavours Spicy Fruit pairings in beverages February 2026 Issue FNBX INSIDER: Beverage Market Deep Dive Driven by the rise of the 'Ozempic economy,' protein is migrating from the gym bag to the grocery aisle, forcing brands to engineer hyperdense 'companion foods' for a new era of metabolic health. The New Buzz: THC Valentine's Day Coffee Functional Beverages Coming soon

The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season, a peak consumption period for the seafood category in both foodservice and retail. Long John Silver’s , the largest quick-service seafood restaurant chain in the U.S., has announced its strategic entry into the Consumer Packaged Goods (CPG) sector. The brand is launching bottles of its signature Tartar Sauce exclusively at select Kroger Family of Stores locations. The rollout serves as a limited-time offering (LTO) designed to capitalise on the upcoming Lenten season , a peak consumption period for the seafood category in both foodservice and retail. Strategic Timing: Capturing the Lenten 'At-Home' Occasion The decision to launch immediately prior to Lent is a calculated move to extend the brand's reach beyond its restaurant footprint during its most important sales window. By placing its signature condiment on grocery shelves, Long John Silver's aims to capture a share of the "Friday fish fry" and at-home seafood occasions that typically spike during the 40-day period. This move allows the brand to remain relevant to consumers even when they choose to cook at home rather than dine out, effectively using the grocery channel to drive brand affinity. Leveraging Condiment Brand Equity Long John Silver's is following a well-established trend in the QSR sector—monetising proprietary flavours to build revenue streams outside the core restaurant business. Similar to strategies employed by Chick-fil-A and Taco Bell, Long John Silver’s is leveraging the high consumer loyalty associated with its specific flavour profile. Christopher Caudill , Senior Vice President of Supply Chain and Commercial Strategy, commented on the expansion: "Bringing our tartar sauce to retail for the first time is an exciting step for Long John Silver's. It allows us to reach guests beyond our restaurants, giving them a chance to enjoy a little piece of the Long John Silver's experience wherever they're eating." Commercial Availability The product is available now as a Limited Time Offer (LTO) while supplies last. Retail Partner: Select Kroger Family of Stores. Pricing: Determined by individual retail locations. Format: Bottled for retail shelf stability. This pilot could potentially pave the way for a broader CPG strategy if the LTO demonstrates sufficient velocity during the high-traffic spring season. The Newsroom Sauces Long John Silver’s Enters Retail CPG Market with Kroger Tartar Sauce Partnership News February 11, 2026 Sauces New Products Retail Related news Sauces Big Whisk Green Chilli Jam Expands Retail and Foodservice Footprint Sauces Frank’s RedHot Enlists Ludacris for ‘Eat The GOAT’ Super Bowl Campaign Marketing Hellmann's Enlists Andy Samberg as 'Meal Diamond' for Musical Big Game Campaign Sauces HEINZ Taps into Beer Culture with 114-Ounce 'KegChup' Dispenser for Big Game Watch Parties

Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza. Pizza Hut has announced its seasonal marketing offensive for Valentine's Day, partnering with Nick Carter and Howie Dorough of the Backstreet Boys to promote the return of its iconic Heart-Shaped Pizza . The campaign, titled "The Shape of My Heart-Shaped Pizza," runs through February 22 and utilises high-affinity pop culture intellectual property (IP) to cut through the competitive holiday noise. The collaboration is a textbook example of "nostalgia marketing," a dominant trend in the Quick Service Restaurant (QSR) sector. By tapping into the 25th anniversary of the Backstreet Boys' Millennium album, Pizza Hut is directly targeting the Millennial demographic—now a key spending cohort for family dining—while using social media trends to maintain relevance with younger consumers. Campaign Strategy: Generational Bridging The creative execution focuses on a playful "generational showdown" between the two band members, debating the Millennial vs. Gen Z "hand-heart" gestures. This tactical choice allows the brand to acknowledge its heritage status while participating in current viral conversations on platforms like TikTok. The campaign centres on the band's hit single "Shape of My Heart," creating an immediate sonic brand association with the product's form factor. Product Commercials and Pricing The Heart-Shaped Pizza serves as a critical Limited Time Offer (LTO) for Pizza Hut during Q1. Product: Medium one-topping pizza on a heart-shaped crust. Price Point: Starting at $11.99 . Availability: Now through February 22. The price point is strategically positioned to capture the "casual celebration" market, offering an accessible alternative to the high-cost dining options typically associated with the holiday. Celebrity Partnerships in QSR This partnership follows a broader industry shift where QSR brands are moving beyond standard endorsements to content-led collaborations. With the Backstreet Boys currently in the spotlight due to their "Into The Millennium" residency at the SPHERE in Las Vegas, Pizza Hut is capitalising on an existing wave of media attention to drive incremental sales during the mid-February trading window. Featured in this news Foodservice Pizza Hut The Newsroom Foodservice Pizza Hut Leverages Nostalgia Marketing with Backstreet Boys Partnership for Valentine's Day LTO News February 10, 2026 Bakery Foodservice Marketing Related news Marketing Instacart Enlists Spike Jonze, Ben Stiller, and Benson Boone for 'Bananas' Super Bowl Spot to Launch New App Feature

The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members. McDonald's Corporation has announced the election of James D. Farley, Jr. to its Board of Directors. Farley, currently the President and Chief Executive Officer of Ford Motor Company , brings over three decades of global leadership experience to the fast-food giant, specifically in areas of digital transformation and brand reinvention. The appointment signals McDonald's intent to leverage cross-industry expertise as it continues to modernise its operational framework. Farley’s election brings the Board to a total of 12 members . From Automotive to QSR While operating in different sectors, the automotive and Quick Service Restaurant (QSR) industries share critical operational DNA: managing complex global supply chains and navigating relationships with independent operators (dealerships and franchisees). Farley is currently guiding Ford through its "Ford+" transformation , a strategy centred on digital innovation, customer-centric design, and operational modernisation. McDonald's views this experience as directly transferable to its own "Accelerating the Arches" growth strategy, which prioritises digital ordering, delivery, and drive-thru efficiency. Chris Kempczinski , Chairman and CEO of McDonald's Corporation, highlighted the specific value of Farley's background: "Jim brings invaluable experience balancing innovation with operational excellence, modernising customer experience, engaging independent operators, and harnessing technology to improve systems at scale. His leadership in optimising a business today while building tomorrow will be useful as we continue to drive momentum." Farley’s career spans major leadership roles across the automotive sector, managing iconic consumer brands through periods of significant change. Ford Motor Company: Prior to becoming CEO, he served as COO and led new businesses, technology, and strategy teams. His tenure includes oversight of Ford Europe, the Middle East, and Africa, as well as the reinvention of the Lincoln brand. Toyota & Lexus: Before joining Ford, Farley spent nearly two decades in product and brand leadership at Toyota, honing the "lean manufacturing" principles that often influence high-volume foodservice operations. "McDonald's is one of the most admired and recognised brands in the world," said Farley. "I've long respected how the company balances scale with local entrepreneurship and tradition with innovation." Governance Refresh and Succession Planning Farley’s addition serves as a continuation of McDonald's aggressive board refreshment strategy. The company noted that half of its directors have joined since 2022 , reflecting a deliberate effort to ensure the board's skills matrix aligns with future-ready governance needs, particularly in technology and global operations. Featured in this news Foodservice McDonald's Corporation The Newsroom People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy News February 10, 2026 People Business & Finance Foodservice Related news People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO People Bel Group Appoints Peter McGuinness as CEO of North American Operations

Purely Elizabeth, the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola. Purely Elizabeth , the natural foods brand specialising in nutrient-dense granola, has announced its entry into the "nutricosmetic" food segment with the launch of Purely Glow Salted Vanilla Pistachio Granola . The limited-edition SKU represents the brand's first beauty-inspired product innovation, formulated with functional ingredients like collagen peptides and biotin. Strategically timed to coincide with New York Fashion Week , the launch aims to position breakfast food as a critical component of the modern beauty regimen. Capitalising on TikTok Trends The product development was heavily influenced by social media consumption data, specifically the convergence of functional health and flavour trends on TikTok. Purely Elizabeth cited internal analytics indicating a massive surge in consumer interest for the key components of the new granola: Collagen: TikTok posts featuring collagen increased by 70% over the past year. Pistachio: Identified as a breakout flavour for 2025, with related content totalling 55,000 posts (a 104% year-over-year increase). By synthesising these trending search terms into a single SKU, the brand is leveraging social listening to drive retail relevance. Formulation: Functional Specs The granola is engineered to deliver benefits associated with "glow-from-within" routines while maintaining the brand's clean-label standards. Key Ingredients: Base: Organic oats, roasted pistachios, real vanilla bean, and sea salt. Functional Additions: Enriched with collagen peptides, biotin, and coconut water powder. Dietary Profile: Gluten-free, sweetened with coconut sugar, and baked with coconut oil. Elizabeth Stein , Founder and CEO of Purely Elizabeth, commented: "Purely Glow Granola brings together two things that have always been important to me - nourishing food and daily beauty rituals. This limited edition flavour was inspired by my own wellness routine and the belief that food can be an important part of how we care for ourselves." The Cha Cha Matcha Partnership To extend the launch beyond the grocery aisle and into the lifestyle sector, Purely Elizabeth has secured an exclusive foodservice partnership with Cha Cha Matcha . Across all Cha Cha Matcha locations, a limited-time "Purely Glow menu" will be available, featuring: Pistachio Matcha Lattes: Available hot or iced. Purely Glow Yogurt Parfait: Layered with creamy coconut yogurt, matcha chia pudding, and topped with the new granola. This collaboration allows consumers to trial the product in an on-premise environment, driving brand awareness among the shared target demographic of both health-conscious brands. The Newsroom New Products Purely Elizabeth Launches Collagen-Infused Granola News February 10, 2026 New Products Health & Nutrition Ingredients Food Related news New Products SIMPLi Launches 10 New Regenerative Organic Certified Products; Enters North American Sourcing New Products Nature’s Garden Reimagines Granola as Handheld Snack with 'Clusters' Innovation New Products 16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide New Products Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users

The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. Bang Energy has announced the nationwide rollout of its latest flavour innovation, Lime Pop Drop . The launch continues the brand's aggressive strategy of targeting the "high-performance lifestyle" segment with confectionery-inspired profiles that offer bold taste without sugar. The new SKU delivers a specific "lime candy" profile, blending sharp citrus notes with a distinct pop of sweetness. This move aligns with broader category trends where consumers are increasingly seeking nostalgic, candy-like flavours in the functional beverage aisle, moving away from traditional medicinal energy drink tastes. Formulation and Target Audience Lime Pop Drop retains Bang’s standard high-stimulant architecture, designed for consumption occasions requiring sustained focus, such as gaming, festivals, or intense creative work. Key Product Specifications: Caffeine Content: 300mg per can. Sugar: Zero sugar. Flavour Profile: Sweet and tangy lime candy. Aesthetic: High-visibility neon-green packaging designed for shelf standout. Flavour as a Differentiator Dan McHugh , Global CMO, positioned the launch as a necessary evolution to keep the brand "full of personality" in a crowded market. "Bang has always been about pushing flavour forward and giving people something unexpected," McHugh stated. "Lime Pop Drop is bold, fun, and full of personality. It's a flavour that doesn't sit on the sidelines — like the people who drink Bang." Influencer and Event Activation To drive immediate trial and brand heat, Bang leveraged its relationship with the streaming supergroup AMP . The flavour was debuted at an exclusive "Big Game Kickoff Event" at Temple San Francisco, hosted by influencers Agent 00 , Duke Dennis , and ChrisNxtDoor . This activation strategy underscores Bang’s reliance on the "creator economy" to reach Gen Z consumers. It follows the brand's previous collaboration with the group on the Any Means Orange flavour, reinforcing a repeatable marketing model where digital influencers drive physical retail velocity. Availability Lime Pop Drop is currently rolling out to retailers nationwide, aiming to capture impulse purchases through its distinct flavour positioning and high-energy branding. The Newsroom Energy Drinks Bang Energy Targets 'Lifestyle' Demographic with Candy-Inspired Lime Pop Drop Launch News February 10, 2026 Flavours & Colours Energy Drinks New Products Beverage Soft drinks Related news Energy Drinks Monster Energy’s REIGN Expands Performance Line with Candy-Inspired 'Watermelon Sour Gummy' Energy Drinks Lucky Energy Secures Major H-E-B and EG America Listings; Bolsters Leadership Team Energy Drinks Happy Panda Enters Functional Energy Market with Science-Led Formulation Beverage Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix

Health Canada and the Canadian Food Inspection Agency (CFIA) have announced the completion of comprehensive safety assessments for pigs genetically engineered to resist Porcine Reproductive and Respiratory Syndrome viruses (PRRSV). Health Canada and the Canadian Food Inspection Agency (CFIA) have announced the completion of comprehensive safety assessments for pigs genetically engineered to resist Porcine Reproductive and Respiratory Syndrome viruses (PRRSV) . Following applications from Genus PLC and PIC Canada, Ltd. , regulators have concluded that pork products derived from these disease-resistant animals are as safe and nutritious for human consumption as conventional pork. Furthermore, the CFIA has confirmed the safety and efficacy of these animals for use in livestock feeds. Addressing a Devastating Industry Challenge PRRSV represents one of the most economically damaging viral classes affecting the global swine sector. Infections cause severe symptoms ranging from respiratory distress and fever to anorexia and reproductive failure, including stillbirths. With vaccination offering only partial effectiveness and no other effective treatments currently available, the approval marks a significant technological milestone. Improving resistance is expected to: Reduce antibiotic use: By preventing secondary infections associated with the virus. Improve animal welfare: Minimising suffering and mortality rates. Stabilise supply: mitigating production losses that drive up consumer prices. Regulatory Landscape and Labelling While the approval clears the path for these animals to enter the food system, Health Canada determined that no special mandatory labelling is required. This decision is based on the finding that there are no well-established health risks or changes to the nutritional quality of the food compared to conventional pork. However, acknowledging consumer interest in genetic engineering, the Government of Canada is currently working with the Canadian General Standards Board to review the National Standard for Labelling and Advertising of Foods that are, and are not, Products of Genetic Engineering . This review aims to clarify voluntary value-added labelling claims for the industry. In addition, a December 2025 assessment by the New Substances program (jointly administered by Environment and Climate Change Canada and Health Canada) concluded that the environmental and human health risks from indirect exposure to these pigs are no different from those of pigs currently available in Canada. Commercial Timeline: Awaiting Global Alignment Despite the Canadian green light, commercial availability is not immediate. Genus PLC has indicated that it does not intend to sell PRRSV-resistant pigs in Canada until further regulatory authorisations are secured in other key export markets. The technology is already permitted for food use in the United States, Brazil, Colombia, and the Dominican Republic . Both Genus PLC and Health Canada have committed to transparency regarding the eventual market entry of these animals. Industry Context The approval supports a massive domestic sector. In 2024, the Canadian swine industry generated over $6.3 billion in farm cash receipts, producing 2.34 million tonnes of pork and exporting 1.45 million tonnes. As of January 1, 2025, the national herd stood at 13.9 million hogs across 6,885 farms. The Newsroom Safety & Quality Health Canada and CFIA Approve PRRSV-Resistant Pigs Following Safety Assessments News January 24, 2026 Safety & Quality Sustainability Business & Finance Health & Nutrition Meat & Seafood Related news Logistics & Supply Chain Prime Minister Carney Unveils 'Canada Groceries and Essentials Benefit' and $650m Supply Chain Support Marketing OREO and NHLPA Renew 'Stay Playful' Partnership with $400k Investment in Canadian Youth Hockey Food Atlantic Canada's Food & Beverage Exporters Make Strategic European Market Expansion

For 45 years, Expo West has been where the natural and organic industry comes to grow. This is your moment to discover what's next. Connect with thousands who share your passion and uncover innovations that will transform your business. Every conversation opens new possibilities. Close Close Natural Products Expo West Trade Show About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 3 - 6 March 2026 Anaheim, CA, USA Organised by: Visit organisers website For 45 years, Expo West has been where the natural and organic industry comes to grow. This is your moment to discover what's next. Connect with thousands who share your passion and uncover innovations that will transform your business. Every conversation opens new possibilities. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.