The latest food and beverage industry news and trend analysis

Solo Stove and Rice Krispies Treats have announced a nationwide partnership to capitalise on the viral "s'more hack" trend, launching co-branded retail packaging and a gamified "hidden wrapper" campaign to drive fire pit season engagement.

GALLO has completed the acquisition of Four Roses Bourbon from Kirin Holdings, returning the 138-year-old brand to U.S. family ownership for the first time in 83 years and signalling a major expansion of GALLO's premium spirits and global distribution footprint.

Harvest Hill Beverage Company has launched SunnyD Vodka Seltzer PURPLE, a 4.5% ABV limited-time offering that formalises the "Purple Stuff" 1990s cultural meme into a functional RTD product to drive engagement among consumers 21+.

SIDES Coffee has officially launched its dedicated e-commerce platform, expanding upon its physical retail footprint of over 3,100 stores. SIDES Coffee, the RTD brand incubated by COLLAB for The Sidemen, has launched a dedicated D2C platform (sidescoffee.com)

Lucky Energy has introduced "SLUSH," a three-flavour nostalgia-driven lineup and the brand's first permanent 12 oz sleek can offering, pairing a high-performance 200 mg caffeine formula with a zero-sugar, zero-calorie "clean" ingredient profile.

Burger King has initiated a nationwide recruitment drive for 60,000 team members to support its nearly 6,500 U.S. restaurants, following a period of modernisation and operational improvements that have significantly increased guest traffic.