The latest food and beverage industry news and trend analysis

Lifestyle coffee brand happy®, co-founded by Robert Downey Jr. and Craig Dubitsky, is entering the high-growth refrigerated multi-serve category with a 48-oz Cold Brew launch across Kroger’s national banners, targeting the "premium convenience" segment.

Pabst Blue Ribbon (PBR) and Grillo’s Pickles have announced a strategic partnership to launch "PBR x Grillo’s Pickle Beer," a 4.7% ABV limited-edition lager that transitions a popular "spear in a beer" dive bar ritual into a nationwide ready-to-drink (RTD) retail product.

Clean Food Group (CFG) has secured a £4.5 million investment alongside a £700,000 Innovate UK grant to finalise the scale-up of its 1 million-litre fermentation facility, positioning the UK as a global hub for yeast-derived sustainable oils and fats.

Bobbie is solidifying its dominance in the premium organic infant formula segment by expanding its 100% Organic Whole Milk recipe to 1,900 Target stores, positioning itself as the only American-manufactured formula at the retailer to eliminate skim milk.

Levels is expanding its retail presence at Target with the launch of a 1.48 lb Strawberry Whey Protein canister, leveraging its Clean Label Project Purity Award and minimal-ingredient formulation to meet the rising consumer demand for "better-for-you" performance nutrition.

UK plant-based brand THIS is launching two ready-to-eat deli slice variants to capitalise on the demand for convenient, high-protein meat alternatives in the food-to-go and snacking categories.