
Umios to Acquire High Liner Foods in CAD 804m Deal
Umios Corporation enters a definitive agreement to acquire High Liner Foods for CAD 27.00 per share in cash, valuing the Canadian seafood firm's equity at CAD 804m.
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April 21, 2026
PepsiCo Brand MUG Root Beer Enters Fitness Space with Brotein Bundle
MUG Root Beer, a PepsiCo brand, is capitalising on the viral "gainz hack" trend with the launch of the MUG Brotein bundle. By partnering with NFL star George Kittle and utilising a digital-first distribution strategy through Walmart.com and TikTok Shop, the brand is successfully pivoting its Zero Sugar offering into the functional fitness and high-protein beverage categories.

April 20, 2026
Pepsi Launches Global Football Nation Platform to Capture Fan Culture
Pepsi Global has unveiled the Pepsi Football Nation platform, a multi-year initiative designed to integrate the brand into the daily rituals and cultural conversations of global football fans. Supported by a high-profile roster including David Beckham and Vini Jr., the campaign utilises digital innovations.

April 20, 2026
BakeAway Launches Doh Ready to Bake Cookie Dough Brand
UK manufacturer BakeAway has launched Doh, a new ready-to-bake cookie dough brand designed to capture the premium home-baking market through highly versatile formats and a playful brand identity.
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April 20, 2026
Sodexo Appoints Orla Muldoon as General Counsel for North America
Sodexo has appointed Orla Muldoon as General Counsel for North America, effective March 23, 2026. Bringing over 20 years of experience from industry leaders, including ADM and Kellogg Company, Muldoon will oversee legal, compliance, and government affairs to support Sodexo's strategic growth and regulatory rigour across the United States and Canada.

April 20, 2026
NAI Launches Sports Nutrition Beta-Alanine with Paresthesia-Free CarnoSyn 4X
Natural Alternatives International (NAI) is launching CarnoSyn 4X, a patent-pending beta-alanine formulation that delivers four times the bioavailability of standard versions without the paresthesia (tingling) effect, allowing brands to reach a wider audience beyond the traditional bodybuilding community.

April 20, 2026
Candy Can With Perfetti Van Melle Launches Nostalgic Bubble Gum Flavour
Soft drink challenger brand Candy Can has expanded its novelty portfolio through a new licensing agreement with Perfetti Van Melle, bringing the Bubblicious bubble gum brand into the ready-to-drink beverage category for the first time.
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