The latest food and beverage industry news and trend analysis

Oroweat’s new functional range leverages a "first-of-its-kind" plant blend, offering 14g of fibre or 20g of protein to address widespread nutritional deficiencies in the US bakery aisle.

STORM has officially entered the nationwide retail market as a premium wellness energy drink, utilising a zero-sugar, 200mg caffeine formulation enriched with immunity and nutricosmetic benefits to target the "intentional" and active lifestyle demographics.

Oterra and Debut have launched a multi-million-dollar strategic collaboration to utilise AI-powered precision fermentation to develop a high-performance natural alternative to Red 40, addressing critical supply chain volatility and the escalating regulatory phase-out of FD&C synthetic dyes in the United States.

Propel has announced the launch of Propel Clear Protein, a ready-to-mix 3-in-1 powder delivering 20g of whey protein, 3g of fibre, and electrolytes, specifically engineered to capture the "refreshing protein" segment and support the nutritional needs of consumers navigating GLP-1 medication journeys.

Little Caesars and Mountain Dew (PepsiCo) have confirmed the nationwide return of "Mountain Dew Mango Rush," an exclusive limited-time offering (LTO) designed to leverage the high-growth tropical flavour trend and drive summer traffic through a strategically priced $4.99 "bundle" architecture.

Germany's largest dairy cooperative DMK Group has invested 25 million euros in a new lactoferrin plant in Altentreptow to target the early life nutrition and pharmaceutical sectors.