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PepsiCo UK has announced a major seasonal expansion of its zero-sugar portfolio with the launch of the Pepsi Ice Cream Zero Sugar Flavour range. Designed to capture peak summer refreshment demand, the collection transitions classic frozen dessert profiles into a carbonated, zero-sugar liquid format.

The move underscores a growing trend within the carbonated soft drink (CSD) category, where brands are increasingly relying on high-intensity, nostalgic flavour profiles to drive impulse purchases and category engagement.

Product Formulation and Flavours

The new range is formulated to provide a rich, multi-sensory experience while strictly maintaining the brand's zero-sugar commitment. The technical team focused on delivering "hit" notes that replicate the specific aromatic markers of classic ice cream desserts.

🍇🍨 Raspberry Ripple Ice Cream

Recreates the traditional British ice cream experience by combining tangy raspberry notes with velvety vanilla-style undertones.

🧂🍮 Salted Caramel Ice Cream

Mixing sweet caramel with a distinct salty edge, this variant provides a richer, bolder alternative for the seasonal beverage market.

🍒🍦 Cherry and Vanilla Ice Cream

A creamy cola twist inspired by classic cherry desserts, engineered to deliver a smooth and indulgent taste without caloric density.

Targeting Gen Z Treat Culture

A central component of the launch strategy is its alignment with what PepsiCo identifies as modern "treat culture." According to the brand's market insights, younger demographics—particularly Gen Z—are embracing "intentional treating." Rather than reserving indulgence for major milestones, these consumers seek out small, affordable rewards to celebrate everyday victories and moments of self-care.

Tesco Exclusivity and National Rollout

To maximise early trial and brand visibility, PepsiCo is utilising a phased, retail-exclusive distribution model.

• Phase I: The full trio of flavours will debut exclusively in Tesco stores on 18 May 2026. This allows the brand to dominate shelf space and promotional endcaps within the UK's largest grocer during the initial launch window.

• Phase II: Following the exclusive period, the Cherry & Vanilla and Raspberry Ripple variants will scale to a full nationwide rollout across other major retailers from 14 July onwards.

The products will be available in multiple formats, including 330ml individual cans, 8-can multipacks, 500ml bottles, and 1.5-litre sharing bottles.

Image - Pepsi