Marriott International and The Coca-Cola Company have entered into a global beverage agreement, aiming to standardise and expand drink options across the hospitality group's international property portfolio.
Under the new arrangement, The Coca-Cola Company will supply a range of beverages, including carbonated soft drinks, juices, hydration, and dairy products, to Marriott locations worldwide.
The partnership covers multiple service touchpoints within Marriott properties, including guestrooms, restaurants, lounges, and facilities for meetings and events. The implementation of the new beverage programme is structured as a phased global rollout, which began today and is expected to continue throughout the coming months.
The agreement was facilitated by Hot Shoppe Services International, Marriott's global procurement organisation, to align product offerings with guest preferences while aiming to generate economic efficiencies for franchise operators and property owners.
Anthony Capuano, President and Chief Executive Officer of Marriott International, noted that the partnership is designed to improve consistency in the guest experience across the company’s extensive portfolio. According to Capuano, the inclusion of The Coca-Cola Company’s product range is intended to meet guest demand while supporting the business goals of the company's owners and franchisees.
Henrique Braun, CEO of The Coca-Cola Company, stated that the agreement provides the company with the opportunity to broaden the availability of its beverage categories across the global hospitality sector. The partnership represents a significant scale in distribution for The Coca-Cola Company, integrating its product supply into Marriott’s guest-facing operations.
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