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Mini Melts USA has announced a strategic partnership with The Magnum Ice Cream Company to deploy a nationwide network of automated retail kiosks across the United States. Set to launch in Summer 2026, the collaboration merges Magnum’s high-equity frozen dessert portfolio with Mini Melts’ established cryogenic vending infrastructure.
The agreement marks a significant acceleration of Magnum’s out-of-home (OOH) growth strategy, transitioning the brand's premium offerings from the traditional supermarket freezer aisle directly into high-velocity, "on-the-go" consumer environments.
Unattended Retail and Out-of-Home
Under the terms of the agreement, Mini Melts USA will operate a fleet of Magnum-branded vending machines. By leveraging Mini Melts' operational expertise in unattended commerce, Magnum is securing direct-to-consumer distribution in high-footfall locations such as transit hubs, entertainment venues, and non-traditional retail spaces.
Bryce Carroll, Senior Commercial Development Manager at The Magnum Ice Cream Company, stated that the partnership is a critical step in reaching consumers beyond the traditional aisle. Carroll emphasised that Mini Melts provides the "scale and footprint" necessary to extend the brand into everyday moments and unlock new consumption occasions across the country.
The automated kiosks will function as a multi-brand premium dessert destination. The machines will feature a curated assortment of The Magnum Ice Cream Company's wider portfolio, including high-impulse items like Good Humour novelty bars and premium Ben & Jerry's ice cream pints.
Simultaneously, the partnership facilitates the expansion of Mini Melts' own signature beaded ice cream. Founded in 2004, Mini Melts differentiates itself through a premium formulation featuring 14 per cent butterfat. The product relies on specialised -40°F cryogenic freezers to preserve its unique "melt-in-your-mouth" texture, an infrastructure requirement that forms the technical backbone of this new vending collaboration.
Dan Kilcoyne, Founder of Mini Melts USA, noted that combining the operational capabilities of his organisation with Magnum’s exceptional product portfolio creates a "powerful platform" for redefining convenient indulgence.
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