Catalina Snacks®, the high-growth brand known for its low-sugar, high-protein formulations, has announced a dual-category expansion of its product lineup. The company is introducing a new Peanut Butter Protein Cereal and transitioning its previously limited-edition Parmesan Garlic Protein Snack Mix into its permanent, everyday portfolio.
The launch reinforces Catalina Snacks' strategy of disrupting traditional, carbohydrate-heavy centre-store categories by offering functional "nutritional trifectas": high protein, high fibre, and zero-to-low sugar.
Breakfast to Afternoon Snacking
The new SKUs target two distinct consumption occasions, providing retailers with "better-for-you" (BFY) options for both morning routines and afternoon savoury cravings.
1. Peanut Butter Protein Cereal Positioned to capture the enduring consumer demand for peanut butter profiles in the breakfast aisle, this new SKU eliminates the high sugar content typically associated with the flavour.
Macros per serving: 11g of protein, 0g sugar, and an "excellent source" of fibre.
Target Occasion: Morning bowls, midday snacks, and functional dessert alternatives.
2. Parmesan Garlic Protein Snack Mix Following a highly successful run as a limited-time offer (LTO), consumer demand has driven Catalina to make this savoury mix a permanent fixture. It features a blend of Catalina Crunch cereal squares, almonds, cashews, soy wheels, and gluten-free pretzels.
Macros per serving: 10g of protein, 1g of sugar, and a "good source" of fibre.
Target Occasion: Savoury snacking and on-the-go fuel, competing directly with traditional, high-carb salty snacks.
'No Compromise' Formulations
Sam Martin, Chief Revenue & Marketing Officer at Catalina Snacks, highlighted the brand's focus on eliminating the historical trade-off between health and flavour.
"Today's consumers expect more from their snacks," Martin stated. "They want bold flavour and great nutrition in the same bite. With these new flavours, we're continuing to provide our signature benefits of protein, fiber and lower sugar that consumers demand, while delivering just as much satisfaction as traditional options without compromise."
Brand Scale and Market Impact
Catalina Snacks continues to scale rapidly within the competitive functional food sector. The company reports that its products are now available in over 30,000 retail locations nationwide.
Furthermore, the brand is leveraging its nutritional profile as a core component of its corporate impact messaging, noting that in 2025 alone, its product alternatives helped remove more than 4.9 million pounds of sugar from consumers' diets.
Both new flavour additions are available immediately via the Catalina Crunch direct-to-consumer website, with broader retail distribution expected to follow.
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