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Perfect Snacks has announced the launch of Oaties, its first-ever oat-based protein bar range. The introduction represents a significant brand expansion for the refrigerated snack manufacturer, marking its first product line formulated without its traditional nut-butter base.

The launch aims to address consumer demand for clean-label, family-friendly snack options that provide sustained energy without artificial additives.

Pivot From Nut Butter to Oat Base

Oaties utilise organic whole-grain oats and creamy oat butter as the primary structural and flavour foundation, departing from the peanut and almond butter bases characteristic of the core Perfect Bar line-up.

Nutritional Profile and Ingredients

The new product line is formulated to qualify as a low-glycemic index snack, designed to prevent sudden blood sugar spikes and deliver more consistent energy levels. Each bar contains:

• 8g of plant-based protein

• 8g of organic whole-grain oats

• More than 20 superfood ingredients

• No artificial colours, flavours, preservatives, or sweeteners

• No sugar alcohols

The bars are sweetened naturally using 100% organic honey and maple syrup, and they contain dietary fibre to support healthy digestion. The product range features two distinct flavours:

🍪 Oatmeal Cookie Dough: A traditional cookie-inspired formulation combining creamy oat butter and whole-food protein.

🍫 Brownie Batter: A rich chocolate option delivering a soft, fresh-from-the-fridge texture.

In alignment with the brand’s existing portfolio, Oaties contain no artificial preservatives and must be stored under refrigeration to maintain product quality and freshness.

Distribution and Retail Footprint

The nationwide rollout of Oaties is underway across multiple retail and digital channels in the United States. The product is currently available for purchase at Target and Whole Foods Market locations, as well as online via Amazon and the brand's proprietary e-commerce platform.