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Clean-label snack brand Honestly I Am™ has announced a significant update to its protein bar range, launching two new flavours: Peanut Butter Jelly and Cocoa Orange.
The release follows an extensive product testing period aimed at refining the brand's texture and overall sensory experience.
Product Enhancements
Beyond the introduction of new flavours, the brand has implemented technical improvements to the product base, focusing on:
Softened Texture: Significant formulation updates designed to improve the bite and mouthfeel of the bars.
Richer Consistency: Enhanced processing to deliver a more premium texture profile.
Honestly I Am™ continues to differentiate itself in the competitive UK snack market by maintaining a strict "free-from" formulation strategy. The new additions, like the existing range, remain free from:
Refined sugar
Artificial sweeteners
Preservatives
Emulsifiers
Additives
Nutritional Profile
Each bar continues to provide 12g of protein, utilising real ingredients to position the product as a "clean indulgent" snack option for health-conscious consumers.
This expansion follows what the brand reports as high consumer demand, with over 10,000 bars sold to date. The brand’s focus remains on bridging the gap between indulgent confectionery, specifically referencing flavour profiles like the Jaffa Cake for its new Cocoa Orange variant, and functional protein snacking.
The new additions are available immediately, marking the latest milestone in Honestly I Am™’s effort to scale its presence in the UK better-for-you snacking segment.
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