The latest food and beverage industry news and trend analysis

The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.

WaterJunkie, the UK-based functional beverage brand, has expanded its portfolio with the launch of a new range of mushroom-infused sparkling drinks.

The launch responds to the growing consumer demand for "lower-sugar hydration" options and positions the brand to capture shoppers migrating away from high-sugar and caffeinated beverages.

The strategy pivots on operational discipline, a reimagined loyalty program, and a significant structural shift in its international business model, particularly in China.

The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum.

The deal will see the brand roll out across more than 8,100 workplace micro markets in the United States, targeting the professional demographic during working hours.

British luxury cocoa grower and chocolatier Hotel Chocolat has announced a provocative addition to its beverage portfolio, unveiling a limited-edition drinking chocolate titled Fire & Ice.

The new variant combines the brand’s signature sugar-free cola with a blend of pineapple, mango, and peach, targeting the growing consumer demand for exotic fruit profiles within the UK carbonates category.