Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion

Milo's Tea Company, the leading refrigerated tea brand in the U.S., has announced a significant acceleration of its growth strategy with the launch of three new refrigerated beverages. The expansion marks a major milestone for the family-owned business as it enters a new category with the introduction of Milo's Fruit Punch, alongside a Zero Sugar Lemonade and a limited-edition Blackberry Sweet Tea.

This strategic move is designed to disrupt categories traditionally dominated by shelf-stable, artificial options by leveraging Milo’s established supply chain for fresh, "real-ingredient" products.

From Tea Brand to Beverage Portfolio

The launch signifies Milo's evolution from a specialised tea manufacturer into a broader refrigerated beverage portfolio. By entering the $1.5 billion U.S. Fruit Punch category, Milo's aims to capture health-conscious consumers seeking "clean label" twists on nostalgic favourites.

Tricia Wallwork, Chair and CEO of Milo's Tea Company, commented: "It was a natural next step in our growth journey to expand our portfolio to meet consumers' taste preferences. We're doing it the Milo's way by staying true to our values of using high-quality, real ingredients that don't sacrifice taste."

Product Innovation & Specs

The new lineup addresses specific consumer trends, including the demand for zero-sugar options and seasonal flavour rotation.

Milo's Fruit Punch: Positioned as a "better-for-you" alternative to shelf-stable punches, featuring 100% natural ingredients with no preservatives or artificial colours.

Milo's Zero Sugar Lemonade: Developed in response to social media demand, this SKU contains no sugar, preservatives, or added acids. Available in gallon, half-gallon, and 20 oz. single-serve formats.

Limited Edition Blackberry Sweet Tea: A seasonal LTO available through May 2026, blending the brand's core sweet tea with natural blackberry flavour.

Commercial Distribution and Pricing

The new products have secured immediate nationwide placement, launching in over 2,500 Walmart stores, with additional availability at select regional grocery retailers. Simultaneously, the brand is expanding its distribution across 1,400+ Publix Super Markets, underscoring its growing momentum in the refrigerated aisle.

Key Retail Data:

Formats: Gallon, Half Gallon (Fruit Punch/Lemonade), 20 oz. Single Serve (Lemonade).

Suggested Retail Price (SRP):
- Gallons: Starting at $4.26
- Single Serve/Smaller Formats: Starting at $1.75

Dan Weingart, Chief Commercial Officer, noted that the brand's 80-year heritage of "real ingredients" has provided the runway to "play in new channels and new formats to give shoppers more reasons to choose Milo's in the refrigerated beverage aisle."